Bridgestone's flagship new product will be launched in China

Recently, Bridgestone Tire will launch a technology in the Chinese market that incorporates a breakthrough that combines safety performance (wet braking performance) and environmental performance (low rolling resistance). Stone has been researching and developing eco-friendly flagship products for many years and has achieved localization in China.

Following the popularization of RFT tires, commercial tubeless tires, and the reinforcement of Bendak's tire refurbishment business, Bridgestone will shift its strategic focus this year to the environmental protection sector. Bridgestone China President Takeda Bunjun told reporters that during the life cycle of tires from raw materials to production, use and even retirement, the use of carbon dioxide generated during the use of the most, accounting for more than 80%, the remaining stages of a total of 15% About carbon dioxide. As a tire manufacturer, it is necessary to consider how to minimize carbon dioxide emissions from all stages. First of all, starting from the procurement of raw materials, using as close to natural materials as possible, Bridgestone has its own natural rubber plantation in Southeast Asia, and in the production stage, it is committed to the reduction of waste emissions, and Bridgestone’s four in China. The domestic tire factory achieved a landfill rate of 0.5% or less at the end of 2009, and this year's goal is to achieve full zero emissions. He revealed that the 3R (Reduce, Reuse, Recycle) concept promoted by the Bridgestone Group this year will be implemented in all factories and subsidiaries in China and will implement environmental protection in all aspects of product design, production, logistics, and sales.

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