Cars benefit most from the countryside: Futian, Dongfeng, Jianghuai Automobile
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Smelling the huge business opportunities brought by the policy, our province's auto companies have been swift and violent, and we are striving to get a share of the auto-to-country policy.
Quickly adjust configuration and price
“Automobiles go to the countryside is a good opportunity for the development of China’s own brands, and the Great Wall is no exception.†Wang Fengying, president of Great Wall Motors, said that in order to meet the reality of the rural market, Great Wall Motors intends to increase the development of light trucks and will launch 3 models this year. New cars: 2.4L small double row petrol pickups, listed in June; 2.2L Fengjun diesel, gasoline business version pickup, listed in April; 2.5TCI, 2.0L diesel, gasoline Fengjun single row pickup, listed in June.
In China, Great Wall Motors is doing its utmost to "Picka King" and its market share has been ranked first for many years. After the introduction of the car-to-country policy, the Great Wall quickly adjusted the configuration and price of pickup trucks. In the past, middle and low price pickups were priced at 5-6 million yuan. According to the characteristics of the rural market, Great Wall has developed affordable new models. The price has fallen to the range of 4-5 million yuan in an effort to make farmers affordable.
Hebei Changan, another automobile manufacturer in the province, is also stepping up its production plan. Hebei Chang'an can produce more than 120 varieties of light goods vehicles and mini-buses. All models can serve as village passenger cars and rural vans, and their products are in line with the automobile to the countryside policy. In order to seize the rare policy opportunity, Hebei Chang'an has begun to increase its production capacity by horsepower. Nissan’s minivans and buses have increased from 630 to 680.
The government’s 5 billion yuan car-to-country policy will boost the production of 1 million light trucks and minibuses. According to the price of 50,000 yuan per vehicle, it will directly boost domestic demand by 50 billion yuan if it includes insurance, repairs, maintenance, and other issues. The services of the upstream and downstream industries are enough to drive demand of hundreds of billions of yuan. Zhu Yiping, assistant secretary-general of the China Association of Automobile Manufacturers, believes that unlike developed countries such as Europe, America and Japan, China is a new emerging consumer of automobiles. If rural vehicles in China can be replaced, a large market will be formed.
Of course, optimistic about the rural market and car to the countryside policy is not just the car prices in our province. Dongfeng, Futian, Jianghuai, Jinbei, SAIC, Changhe, Chery, Geely and other automobile companies have extended their product development and marketing network construction to rural areas and adopted strategies to increase chassis, increase vehicle interior space, and reduce selling prices. Develop rural markets. At the same time, foreign auto giants are reluctant to give up this "fat" and began to introduce small-displacement cars into China, trying to compete with their own brands for the rural market.
According to the sales data of 2008, the light vehicle manufacturers that benefit the most from the automobile to the countryside will be Futian Automobile, Dongfeng Automobile, and JAC. The most profitable micro-customer manufacturers are Changan Automobile, SAIC-GM-Wuling and Chongqing Lifan. Some experts have analyzed that if this policy stimulus is in place and this leads to a virtuous circle, it may promote the emergence of several major micro-vehicle giants in China.