Components should support the automotive industry from big to strong

Ten years after China's accession to the WTO, China became a global leader in the production and consumption of automobiles. However, the pain in the minds of industry professionals has not disappeared. The auto giants are not yet strong, and their core components have not yet reached the capacity to support automobile powers.

Dong Yang, executive vice president and secretary-general of the China Association of Automobile Manufacturers, once said that China’s auto industry has five major tasks during the “Twelfth Five-Year Plan” period: reducing fuel consumption, strengthening parts and components, and swiftly formulating a national strategy for entering the automobile society. World-class companies and brands develop sound overseas strategies. Think about it, most of these five tasks are closely related to the parts and components industry.

The field of foreign investment in the automotive industry has been fully transferred from the vehicle to the spare parts

Not long ago, at the annual supplier conference of Shenlong Motor Co., including Bosch, Faurecia, Lear, and Mahler, more than 400 parts suppliers from home and abroad gathered in Nanjing to discuss how to share Dragons 2012. 300 billion yuan procurement of automotive parts market. In the recent signing of Sinotruk's contracting with parts suppliers, SKF SKF Sweden also received long-term contracts worth approximately US$750 million for the supply of wheel hub bearing units, tapered roller bearings and seals.

The above example reflects the choice of a domestic domestic vehicle manufacturer and a Sino-foreign joint venture vehicle manufacturer in 2011. In fact, not only can the foreign suppliers be seen in the above-mentioned two vehicle companies, but the reality of the domestic auto industry is: With the continuous expansion of the Chinese auto industry and the continuous adjustment of the industrial structure, foreign suppliers and suppliers Its domestic joint ventures have become an indispensable part of the Chinese automobile industry, and it is also forming a new global automotive industry transfer.

Take the new foreign investment projects that have occurred in China in recent months as an example. The world's leading supplier of spare parts systems, the second plant of the German Bosch undercarriage system, will be located in Chengdu. It will build a production and sales base for auto parts and components that mainly produce ABS/ESP systems and sensors, and the automotive electronics factory of Continental AG will be located in Changchun. Production of key products for chassis and safety systems, powertrains and body electronics systems including airbag control units, wheel speed sensors, chassis electronics, engine management systems, transmission control units, etc.; Canada Magna Powertrain System The factory will be located in Tianjin and will produce axle drive products and power take-off unit products. The Faurecia auto parts system plant in France will be located in Yancheng and will produce important components for the car seat; the new US BorgWarner factory will be located in Beijing and will produce Actuators, electronic driven transaxle, smart torque manager, solenoid valve and other products; USA Delphi Packard Electronics/Electrical new factory settled in Shanghai, will produce vehicle/electric vehicle's complete harness; American Visteon and Chinese joint venture settled in Chongqing, Will produce automotive interior and exterior trim; United States settled in Lee Han, will produce automotive seating and components; Japan's Aisin AW in Suzhou, will produce like AT automatic transmission, car navigation systems; settled in the United States Harman Dandong, the production of car audio and electronic components.

All of these are the names of some well-known multinational suppliers in the industry. In fact, there are many foreign-funded enterprises that are not well-known in the industry. As the Chinese automobile industry develops in depth, it includes automotive rubber parts, seals, and fluids. System components, solid components, and components related to electric vehicles, such as lithium-ion batteries, have entered the country in order to obtain benefits that are difficult to obtain in other regions in the process of China's auto industry becoming stronger and stronger. In addition, some regions in the country have even accelerated the development of the automotive industry base in the form of regional investment. For example, the recent introduction of the auto parts supporting industry in ASEAN countries planned by Liuzhou, Guangxi, apparently has broken through the concept of a single manufacturer and may form a new climax for the construction of foreign industrial parks in China.

China's auto companies gradually upgrade the overseas mergers and acquisitions component industry

While foreign capital and technology continue to flow in, the domestic parts and components industry is also constantly developing the pace of overseas acquisitions.

Following Zhejiang Geely’s acquisition of DSI, the world’s second largest transmission company in Australia, Beijing Jingxi Heavy Industry’s acquisition of Delphi’s brake and suspension systems business, Beijing Pacific Century’s acquisition of general global steering and transmission business, and Zhejiang Wanxiang’s acquisition of US DS steering axle business , One after another, a group of overseas companies have been included in the names of Chinese companies, such as the acquisition of Sagami in Germany by Chongqing Light Textile Holding Group, the acquisition of German Preley by Ningbo Evershine Investment Group, and CITIC Dika in Germany. Acquisition, acquisition of Qingdao WYKO by Qingdao Software Control, etc. At the same time, on the basis of past overseas acquisitions, Ningbo Huaxiang has recently implemented mergers and acquisitions with the German company Serna, Inc.; and includes the United States Visteon Corporation intends to sell most of its global interior business to the joint venture in China, Nissan Motor Co., Ltd. The continuous appreciation of the yuan and preparations for the purchase of more parts and components in China to reduce production costs have all shown that China, as the world’s most important emerging industrial country, and in particular the world’s largest automobile manufacturing country, is triggered in the global industrial chain. Great influence.

Analysis of the above cases of overseas mergers and acquisitions of domestic companies can be seen, the acquisition also completed the use of two major opportunities: First, the use of foreign companies and domestic companies in different stages of development and different degree of prosperity, and second, the use of foreign companies to bring the core business Shoulong And adjustments to non-core businesses. The acquisition of Cerna's natural mahogany and plastic automotive interior parts business, such as Ningbo Huaxiang, will allow it to reach some of the top international standards in some automotive interiors. The major automotive interior suppliers in the future Chinese auto market may There will be an extra name called Hua Xiang. Over time, domestic parts and components companies have grown to a certain degree of strength, and it is not impossible for some of the company's core business such as engine electronic control systems or overseas parts companies to take over.

The need to see Chinese manufacturers in the international supply chain

In recent years, the strategic alliances established in the upstream and downstream of the supply chain of the domestic auto industry are commonplace; and in contrast, foreign alliances are mostly horizontal coalitions of the same type, and their main purpose is to solve problems in product development. , Co-innovation to create new products and share new technologies. Different from this, most of the current domestic strategic alliances are based on vertical upstream and downstream supply relationships. Their main purpose is to ensure quality and stable supply in the production process. As China's auto industry is still in the ascending period of continuous expansion, domestic strategic alliances that focus on securing supply relations can be seen as a realistic choice. However, if we look at the long-term development of the parts and components industry in a strategic perspective, then the mergers and acquisitions aiming at obtaining intellectual property and production scale will achieve breakthrough results far better than various alliance relations without asset bonds.

Su Bo, deputy minister of the Ministry of Industry and Information Technology, pointed out in the recent development of the automobile industry during the “12th Five-Year Plan” that it is necessary to actively guide local and social investment, encourage enterprises to develop and produce key automotive parts and components, and support the cross-regional merger of key auto parts enterprises. Reorganize and cultivate key spare parts enterprise groups with international competitiveness.

Recently, the National Development and Reform Commission approved the establishment of a number of national or local technical and engineering centers and laboratories related to the automotive industry, such as the National Local and Joint Engineering Research Center for Motor Vehicle Aftertreatment Technologies, the National Joint Engineering Laboratory for Heavy-duty Vehicle Transmission, and Automotive Technology. Equipping national and local joint engineering research centers, new energy automotive electric drive systems, national and local joint engineering laboratories for engine core components, national and local joint engineering laboratories for high-energy-saving motors and control technologies, and national and local joint engineering laboratories for alternative fuel vehicles, etc. Units involved in the China Auto Technology Research Center and related companies, universities, research institutes, etc., are distributed in Tianjin, Guangdong, Anhui, Shandong, Shanxi, and Chongqing. A series of actions by relevant state management agencies seems to indicate that a new batch of national R&D experimental bases are being laid out from the source of innovation, most of which are application-oriented joint research. On this basis, the reorganization or layout of related manufacturing companies may only be the next step.

The phenomenon often observed by reporters when visiting parts-related companies is that some professional sub-market parts and parts manufacturers that have strong manufacturing capabilities have become international suppliers many years ago, and most of their products are provided to some famous ones. Level suppliers, but products do not have their own names or trademarks. Recently, many Chinese manufacturers are complaining that they have lost a lot of international orders. The direct reason is that there is not enough capacity or there is no early layout. But in fact, the production capacity is not enough to say that it is a superficial reason. The underlying factor is due to the absence of its own product name and intellectual property rights. Of course, even without its own international marketing channels, Chinese companies can only passively pass scales even if they do a very large scale. Work for multinational suppliers.

In 2011, China’s auto industry has slowed its pace, showing an embarrassing trend for most of the year, and it is unrealistic to expect that more than 30% of the previous high growth has occurred. However, shortening the time for China’s auto industry to become stronger and realizing the dream of a powerful automobile country in China requires the simultaneous development of the parts and components industry and the entire vehicle. Domestic mergers and acquisitions are good, and overseas acquisitions are joint ventures. In the context of convergence and interoperability of the global automotive industry, the world needs to hear the voices from China. The Chinese supply companies should be seen in the international supply chain.

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