Demand is booming Michelin increases productivity again

September 25 23:04:28, 2019

On July 18, 2016, due to increased demand, the Michelin Group was confident in the future and decided to increase the radial tire production capacity at its Campo Grande plant in Brazil in order to serve the increasing demand for Michelin products in the agricultural tire market. Bouhassoun, president of Michelin South America, said that agriculture accounts for 22% of Brazil's GDP, and he plans to have a "quite" large growth in this area in the coming years.
Michelin Global Agricultural Tire Leader: Emmanuel Ladent Michelin Global Agricultural Tire Leader: Emmanuel Ladent

According to Long Qi, head of Michelin's agricultural tires, only about 6% of agricultural tires in Brazil are radial tires, compared to 87% in the European market. "Michelin is betting on this future potential to consolidate its position as market leader in Brazil's agricultural radial tires, which will represent a significant contribution and confidence to the future market progress," he concluded.

Michelin did not disclose the specific amount of capacity increase, which is the large amount of its investment projects, nor did it disclose the expected results of employment. Nor did it indicate whether it would involve the 35-year-old Campo plant, which currently manufactures sedan and light truck tires. However, Michelin said it will focus on the production of its Ultraflex IF and VF tire products, and the tire product can promote a lower soil consolidation effect.

A study introduced by the company showed that citing Michelin super flexing tires will increase crop production by 4%, such as Michelin's Ultraflex radial tires. Mr. Bouhassoun pointed out that Brazil has the largest area of ​​arable land in the world.

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