At the beginning of the new year, Dongfeng Cummins Engine Co., Ltd. ushered in a good start: With a stable and reliable product and brand reputation, Dongfeng Cummins won an order for 252 engines from a well-known domestic engineering machinery main engine plant. This 252 engines will be loaded with complete machines exported to Brazil. This means that the 2010 Dongfeng Cummins accelerated the expansion of the construction machinery market has begun to show results.

Unlike exports of passenger cars and trucks, which are hundreds and thousands, construction machinery exports are generally dominated by small batches. The 252 orders, whether it is a big single for the host plant or Dongfeng Cummins, set a new high for the Dongfeng Cummins engineering machinery engine to carry overseas exports, which also means that Dongfeng Cummins has gradually improved in the overseas construction machinery market. It is reported that these engines are currently under intense production and it is expected that the whole assembly will be completed in early February and then shipped to Brazil.

These 252 construction machines include two kinds of loaders and landers, matching the Dongfeng Cummins B and C series mechanical engines. For a long time, B and C series engines meet Euro II emission standards, and have high-performance, high-quality, low fuel consumption, etc., and have a continuous multi-year share. According to the high-end market of China's construction machinery engine, it has been received by Xugong, Liugong, Xiagong, etc. Recognized by domestic well-known construction machinery OEMs and many end users.

Helping OEMs build Brazilian "benchmark users"

It is understood that the 252 construction machinery to be exported will be used for municipal construction in Brazil, and it is a government-led project, which is of great significance to the expansion of the Brazilian market for construction machinery OEMs. In addition, the number of machines involved in this project is large, and the amount is also large, so the main engine plant is very cautious in the selection of diesel power.

“Some parts of Brazil have a tropical climate, some parts of the south have a sub-tropical climate, and the road environment is relatively complex. The requirements for engine products are also relatively high. Dongfeng Cummins Engine has features such as good reliability, low speed and high torque, and low fuel consumption. The machinery market has good competitiveness, which is why we chose Dongfeng Cummins as a partner to jointly expand the Brazilian market, said the owner of the plant.

"In addition to product factors, Cummins products in the global diesel engine market status and brand awareness, is our second 'trump card'. "Dongfeng Cummins Construction Machinery Minister Zhang Wei told reporters. As the world's largest independent diesel engine manufacturer, Cummins products and services are spread all over the world, and their influence is unquestionable. More importantly, Dongfeng Cummins Engine met Cummins' global standards in terms of quality, and because of localized production, it has a strong competitive edge in terms of price.

In addition, the Cummins Global Joint Guarantee System also provides strong backing for Dongfeng Cummins to expand overseas markets. Cummins has more than 5,000 service agency outlets in 167 countries and territories, including Brazil, of course. This means that the same products, the same spare parts, the same service standards, and more convenient maintenance, these competitive advantages provide a great guarantee for the construction of Brazil's "benchmark users".

Product Development Improves Market Competitiveness

In recent years, with the acceleration of the diversified market process of Dongfeng Cummins, its engine products have been widely used in more fields. In the process of market expansion, on the one hand, Dongfeng Cummins Engine's advantages of “small size, light weight, and good reliability” can be fully demonstrated in the automotive market; on the other hand, with the development of non-vehicle markets, Dongfeng Cummins has also expanded. The more they realized that due to the complexity of the application environment, a dozen or so simple products could no longer meet the needs of non-vehicle users such as construction machinery and generator sets.

“The difference in environment of construction machinery conditions determines the demand for the engine is also different, so we must develop a multi-category, multi-functional, multi-specification engine products in combination with different uses under specific geographical and special conditions.” Zhang Wei told Reporter: “In the past we only had a dozen models of non-vehicle engines. Now, with the market segmentation, we have expanded to 6 major models such as 4B, 6B, 6C, 6L, QSD, and Z series (13L). The product has evolved from the first 19 models to nearly 100 models now, and the power has also been expanded from the previous 80-240 hp to 80-545 hp." On the one hand, the product line expands. On the other hand, Dongfeng Cummins is also targeting different Regional and different user characteristics and needs, timely adaptability improvement and secondary development of the product, so no matter what kind of product the customer needs, Dongfeng Cummins can immediately provide, greatly enhance their own competitiveness.

Of the 252 construction machinery purchased in Brazil, Dongfeng Cummins has equipped its B and C series engines of various specifications. In order to meet the requirements of the Brazilian government, the Dongfeng Cummins Technology R&D Department and the Product Application Engineering Department also cooperated with the main engine plant to re-engineer the engine for technical matching and optimization: such as optimizing torque, speed, fuel economy and so on. The export of these 252 engineering vehicles can be said to be a concentrated expression of Dongfeng Cummins' accurate grasp of the needs of construction machinery customers over the years.

Zhang Wei told reporters that 2010-2011 is the country's 4 trillion yuan investment construction boom, construction machinery market will have much promise; In addition, the global economic improvement also provides favorable conditions for the construction machinery export market recovery. “We hope to work with our partners to tailor products for the different market segments and provide the most suitable products. We will jointly accelerate the expansion of overseas markets while doing a good job of strengthening the local market,” said Zhang Wei.

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