FAW Mazda opens the "family" strategy era
Mazda 6, which has achieved a total sales volume of 600,000 vehicles, will usher in more brothers in the future. In the past, the Mazda 6 will only be able to compete in the world. FAW Mazda is about to open a strategic era of "full family, all fields" that is vital to complement each other.
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"Complementary strengths" is my understanding of FAW Mazda. In the past few years, Mazda 6 has been known as the evergreen tree of China's B-Class as a mountain-breaking vehicle. It has sold 600,000 units for a total of 10 years in the market. What is even more rare than this is that the number is even more rare. This is the market recognition of FAW Mazda brand. Accepted, this is the "long" of FAW Mazda. "Short" refers to the product line, although after Mazda 6, they have introduced the two models of Ruiyi and Mazda8, but on the order of magnitude, they are inferior to Mazda 6 in internal competition, and they are not competitive with external products.
The "family-wide, all-realm" strategy is also a kind of complementarity. Mazda6, which has made great contributions to FAW Mazda, will also introduce modified cars and new models in the future. The general manager of FAW Mazda, Kuan root, confirmed that in the future, Mazda 6 will also carry forward the “longâ€. "Short" is to make up for the lack of a market in the past with only one model, the introduction of SUV and MPV and other products.
According to Guo Deqiang, general manager assistant of FAW Mazda, FAW Mazda will have 6 new cars coming on stage next year. The new car lineup of “22†will cover three major areas of cars, SUVs, and MPVs: 2 models are the Mazda 8 and Mazda. 6 year models; 2 imported new models are the large-scale luxury SUV CX-9 and the new generation of Mazda B-class vehicles equipped with Chuangchi blue sky technology; and 2 domestic new models are the CX-7 that will be listed in the second quarter of next year. And the new domestic Mazda B-Class, which will be launched at the end of next year, will become the highlight of FAW Mazda next year. It will also become an eye-catching new generation in the SUV market and sports car market.
It is quite rare for FAW Mazda to infect the “family and fieldâ€. First, FAW Mazda is a small company. Apart from the small scale, FAW and Mazda only set up a joint venture sales company rather than a joint venture vehicle company in the full sense. This requires a huge investment and courage. Second, the Chinese auto market has shifted from the “Golden Ten Years†to the “Silver Ten Years.†With the gradual rational market, it is also necessary to introduce a full range of products.
The optimism of FAW Mazda comes from an optimistic view of the market. As its marketing minister Chen Lijun said in a humorous northeast dialect: "In the decade of silver, silver is also valuable." 