On the evening of August 7, Great Wall Motor announced the sales report: In July, a total of 69,063 new cars were sold, an increase of 0.13% over the same period of last year. In the January-July period of this year, 529,806 vehicles were sold, an increase of 2.04% year-on-year. Of which, Haval SUVs sold 448,393 vehicles in the first seven months, an increase of 2.2% year-on-year. It is worth noting that the VV7, the first brand of the new brand “WEY”, has achieved outstanding performance. In July, the sales volume reached 6,075, a significant increase of 91.88% from 3,166 units in the previous month, showing a booming growth trend.

(Source: Great Wall Sales Express)

According to the general data released by Great Wall Motor, the sales volume of main sales SUVs in July decreased slightly, with sales volume at 59,928 units, down 0.12% year-on-year, but still slightly higher in the first 7 months, and cumulative sales reached 457,634 units, an increase of 4.31% over the same period of last year. . Among them, the Haval SUV continued to decline, with sales of 53,853 units, a decrease of 10.25% over the same period of last year. With the major decline in the main force Haval, the total sales volume of SUV can maintain a basic similarity to last month, in which Great Wall's new high-end brand "WEY" first model VV7 contributed. In July, VV7 sales performance was eye-catching. It significantly increased by 91.88% from the previous month to 6 075, which significantly increased the overall SUV sales and injected new vitality for the subsequent development of the SUV. Fengjun pickup sales of 8,420 vehicles, the overall proportion of 12.19%, an increase of 9.52% over the same period last year; car Great Wall C50 still has no sales, sales of cars in July was only 715, although compared with the same period last year decreased by 44.4%, However, the impact on total sales is not significant.

Specific to the model, the sales volume of the Haval H6, which created sales myths, was 37,305 units in July, a month-on-month drop of 4.54%, but it did not shake its leading position. Haval H2, a small boutique SUV, just over 10,000 in July, sold 10,477 new cars, an increase of 4.01% year-on-year. The Haval H8, a high-end SUV, was stable and sold 620 new vehicles in July, an increase of 8.20% year-on-year. Relative to the good performance of Haval H2 and H8, other Haval SUVs were not so lucky. Their sales volume declined in different degrees, among which H1, H5 and H7 were the most serious declines, down 61.69%, 32.81% and 50.53% year-on-year, respectively. In the first two months of this year, there was a large year-on-year increase in sales, with 1012 new cars being sold this month, which was basically the same as last year.

Relative to the 1.25 million annual sales target set by the Great Wall at the beginning of the year, total sales for the January-July period only completed 42.38% of the mission. Over half of the time, the mission was not over half, and the Great Wall was a long way to go. Since the Great Wall this year has increased investment in nonprofits, marketing, R&D, etc., sales in the first half of this year are far from expected. Although the purchase tax policy adjustment and the replacement period of Haval H6 products have affected the sales of the Great Wall to a certain extent, under the momentum of rapid development of other independent brands, the market risk resistance and product strength of Great Wall Haval cannot be ignored. Especially in the current situation where the overall growth of the domestic SUV market has slowed down, Haval, who is relying on the SUV product line, has become passive. Fortunately, WEY did not live up to the Great Wall’s expectations and was not affected by the “fuel consumption cost” that has recently emerged. From the initial sales volume increase to the current rapid increase, with the launch of the new WEY VV5 car in August, the WEY brand is expected to become Great Wall Motor's strong growth this year. It is believed that with the gradual improvement of the product mix, after the new Haval H6, WEY first models VV7 and VV5 and other new products have been added one after another, the market sales performance of Great Wall Motors in the future is worth looking forward to.