With the rapid growth of automobile consumption demand and automobile output, the market of car alarms and GPS global positioning and navigation systems have risen rapidly, becoming a direct consumer market with huge demand. However, at present, there are many products on the market and the brand is very complicated. Car security market, automotive GPS global positioning navigation system and other automotive security market has been caught in the "mud."

In the face of difficulties, GPS needs to focus on breakthroughs in core strengths

GPS, short for "Global Positioning System", is the most widely used one. GPS can locate navigation because each GPS receiver can receive the space orbit information sent by at least 4 GPS satellites at any time and at any position on the earth. The receiver can determine the position of the receiver by solving the received positioning information of each satellite, thereby providing a highly accurate three-dimensional (latitude, longitude, altitude) positioning navigation and timing system.

With many years of technological development, a large number of cost building and market practice, the positioning of GPS systems in security has been particularly accurate, and logistics and other aspects of the role is only added value or auxiliary functions. The core of the product is still in the security system, and effectively solve the most practical needs of industry customers or individual users. Starting from this foundation, we must propose a brand-new security concept based on the GPS system.

The new security concept should include four core selling points in current market conditions:

The first is the demonstration and establishment of the security system of the public security transportation system;

Second, the security of individual insurance companies with multiple risk types of insurance, that is, the insurance system provided to insurance companies, can be mainly reflected in the loss of car insurance in the early payment;

The third is to identify multiple images of car thefts, integrate the public security and insurance industry to establish linkage groups, and provide joint solutions for individualization;

The fourth is to provide a new concept of “auto insurance” for the existing private car market, especially for users of medium-to-high-end private cars, and to create a linkage effect with insurance companies and the public security system. In terms of promotion, we can focus on starting from the high end of the industry or starting from the local market. As long as we make a region, the company has the right to speak of a practical plan, and it has the basis for exhibition promotion.

Car black box or will become an in-vehicle system

It is understood that in 2009 the domestic car alarm system production reached more than 30 million sets. In terms of market sales, sales in the domestic market rose by 20% to 30% per year. According to experts' forecasts, the total market demand in 2011 exceeded 11.2 million units; another major sales channel for car anti-theft systems is exports, and in 2010 The export volume reached 16 million sets, and the further development of the automobile market in the future will bring about double growth potential for the car alarm market.

After the car burglar alarm has a car security product, he is the car black box, that is, car airbags. In the future, it will become a must-have vehicle system and become one of the three-piece vehicle system.

Driving recorder is mainly to safeguard the legitimate rights and interests of the driver. He is not afraid of you hitting other people. He is afraid that others will hit you. For many people crossing the road and those who ride bicycles or motorcycles who do not obey the traffic regulations on the road, if there is a conflict with them, the consequences are likely to be extorted. If you have a driving recorder that records the state of driving at the time, you can provide valid evidence for the driver. It is very difficult for a malicious encounter such as porcelain to be unclear.

In addition, if the vehicle is equipped with a driving recorder, the driver does not dare to violate the rules easily. Once the rules are violated, the driving status of the vehicle will be automatically photographed by other vehicle systems. This will greatly reduce the occurrence of accidents and escapes. At present, long-distance sleeper cars and coaches must be equipped with driving recorders. To ensure driving safety, it is believed that in the near future, it will be mandatory for private cars.

to sum up

To do different professional markets, different professional orientations should be carried out, including products, prices, channels, etc. In order to position the private car for the private car market, a logistics-oriented plan should be adopted for the logistics system. For example, in the private car market, it is possible to require an anti-theft system and other functions are not required. With this price advantage, the cost will be reduced, and many affiliated items can be eliminated. The global positioning system is also a double-edged sword. When it comes to privacy, is the owner willing to allow the car to be monitored anytime, anywhere? Whether it is possible to let the user control some of them in the future and want to let the network know that a switch is turned on, otherwise it will be closed. This kind of setting is actually a humanized service.