How to build a smart community service platform?

Enterprises are concerned about the traditional property management can not keep up with the demand of people nowadays for services. Therefore, the wisdom management of the community has become more important. To create a professional community service platform for the community, to solve the actual needs of the owners has become major real estate developers. And the problems that traditional communities urgently need to solve.

So, what is the establishment of a smart community system? What functions can the smart community service platform achieve?

I. Why are real estate developers now looking for a smart community transformation?

1. Changes in the scope of services Traditional property management includes the management of projects such as housing construction, public facilities, greening, sanitation, transportation, life order, and the environment. The community O2O model integrates various information systems and resources, builds a unified community information platform, and improves community services on the basis of traditional properties.

2. Transformation of business model From the traditional property to the community O2O, the change in business model is mainly reflected in four aspects: management focus, management methods, personnel structure and income structure.

Changes in management focus: The focus of traditional property management is on the management and maintenance of housing and ancillary facilities, related sites, and the maintenance of community environment and order. The community O2O model pays more attention to the needs of the owners and the property management becomes The process of co-management by the owners truly makes the service a reality.

Changes in management methods and personnel structure: Traditional property management adopts civil air defense management, which is a labor-intensive industry. There are many workers and low skill requirements. The community O2O uses information systems to achieve technical protection in security and surveillance. The managerial skills are also more demanding.

The change of profit model: The most direct change from traditional property to community O2O is its profit model. Community O2O income no longer depends solely on property management fees, and property management revenue will mainly come from various profitable ways such as customer value-added services.


Second, the intelligence community transformation <br> <br> traditional three-step strategy for real estate operations and business community is not very seriously, but with the rise of the Internet economy, more and more of the community service system is rapidly becoming a new economic powerhouse , Then, the transformation of smart communities by real estate developers has become an inevitable trend.

How to play with the smart community model? Creating a sustainable and smart community solution for real estate developers is the key.

To achieve a truly smart community model requires three steps: building a smart community, building an O2O community platform, and building a service ecosystem.

1. Building a smart community system to achieve online and offline links, relying solely on mobile phone APP is not enough, community O2O needs to be based on smart communities to achieve. The construction of a smart community includes both hardware and software:

The hardware includes intelligent building, microelectronics technology and network technology. It refers to the application of various types of intelligent equipment and information systems, such as green buildings, access control systems, monitoring systems, video call systems, video intercom systems, tracking systems, etc.

The software includes the establishment of a digital platform within the home, an intelligent platform for the community, and an urban public information platform. It mainly refers to the use of information technology for medical services, e-commerce, public library services, use of public facilities, fitness, distance education, etc. The resources are integrated to meet the needs of the owners in many aspects such as clothing, food, housing and transportation.


2. Build an O2O platform to use the mobile Internet to build a community-centered lifestyle service platform that will deepen service to residents. Community O2O platform can be built from three aspects: e-commerce, services, social networking.

E-commerce: Including online shopping supermarkets, targeted group purchases, etc., such as integrating traditional businesses within each five-kilometer shopping district, electronicizing traditional businesses, and embedding their products into the community O2O shopping platform; providing PC-side phones , WeChat, APP and other shopping channels and online payment methods; self-built logistics and distribution team.

Services: including community consulting services, housekeeping services, education services, courier services, virtual services, and card integration around the business.

Social aspects: including community social interaction, community WeChat group communication and so on. Through the creation of the O2O community platform, we gather popularity.


3. Creating a service ecosystem To create a good service ecosystem is the core of the community O2O and the bottleneck that plagues community O2O operators. The real community O2O should be an ecosystem that fully embodies the concept of people-oriented and sustainable development, has the hardware and software functions of an intelligent community, integrates various types of O2O platform information, and uses communities and families as its service background.

The Internet as a channel to provide property services, provide refined services and high-end customized services, so that owners have a sense of belonging and identity to the community, forming a full participation of the owners, real estate, businesses, mutual symbiosis, mutual prosperity, and mutual promotion, so that the real property Integrate into life to increase comfort and happiness.

Conclusion: Under the smart community solutions, smart home companies or smart community solutions providers are focusing on real estate and internet + fields, allowing real estate developers to transform their sales from selling real estate into business operations in communities and business districts. Increase the competitiveness of real estate developers in community 020 and other areas. The future is not only a huge challenge but also a delicious big cake.

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