China Drying Network News On the occasion of economic downturn in the industry, many manufacturers hope to obtain more orders by reducing prices, but let plastics and rubber injection equipment manufacturers are surprised that more and more customers do not have a price before Then "cold." The deputy general manager of Demag Plastics Machinery (Ningbo) Co., Ltd. showed that the equipment price has become the second concern of the customer. The first question is often the product's efficiency and performance. In this situation, the injection molding equipment industry is rapidly transforming into high-end fields. This is the information that the reporter obtained from the China International Plastics and Rubber Injection Molding Industry Exhibition recently held at the Tianjin Binhai International Convention and Exhibition Center.

At the exhibition, an industry source revealed that the orders received by the vast majority of enterprises in the industry this year were at least 20% lower than the same period of last year. Li Yushuo, deputy general manager of Datong Machinery (Wuxi) Sales Co., Ltd., said that not only customers doing foreign trade have reduced the amount of equipment purchases, but customers doing domestic trade also have signs of shrinking business.

According to Li Jian, deputy secretary-general of the China Light Industry Machinery Association, the output value of plastics and rubber injection molding equipment is around 40 billion yuan. For China's "world factory", this is obviously only a "small" industry. However, the output value of the entire plastics and rubber industry associated with this industry is more than 2 trillion yuan. Plastics and rubber products are applied to almost all areas of the manufacturing industry. The economic situation at home and abroad is slightly slowing, and the development of plastics and rubber products will slow down. Naturally, they will also “wear” equipment manufacturers.

Li Jian said that in the past everyone produced general-purpose equipment and they had similar functions, so they could only fight price wars; now many companies have noticed that their products must have the ability to keep a watchful eye, and the industry is beginning to differentiate with customer needs. go.

Display level forecast, in the next 5 to 10 years, the domestic sales of plastic injection molding equipment may not be a big increase, but the product structure will undergo profound changes, it is possible from the current high-end products accounted for 20% to 30% change It is 60% to 70%.

A buyer from Hebei Province explained that our factory originally produced food-grade plastic containers. In order to seek new profit growth points, we are now ready to enter the field of pharmaceutical-grade plastic containers. Compared to the price of the equipment, I am more concerned about whether the equipment can meet the demanding requirements for the production of pharmaceutical grade products. All traditional products that use hydraulic oil are not within our consideration, because that would cause two Secondary pollution.

New technologies and new highlights have replaced price advantages and become the focus of major manufacturers’ publicity. According to Li Yushen, deputy general manager of Datong Machinery (Wuxi) Sales Co., Ltd., the new products have performed very well in energy conservation, environmental protection, and precision. He pointed to the equipment behind him and said that this device can help companies save more than 80% of energy, and another device can produce precision components for various types of electronic products.

In the future, high-end products will become mainstream. Wimbledon Mechanical Equipment (Shanghai) Co., Ltd. did not feel the slowdown in market demand. Cheng Xiang, the managing director of the company, introduced that this year's company's business grew by about 30% year-on-year, which is the best level in the calendar year. In his opinion, the high-end of the company's products is the key to victory. “We have excellent innovation capabilities and can produce products with a very high level of automation to help customers reduce their investment in manpower, while also providing tailored solutions based on customer needs.”

Displaying pointed out that in the past, the domestic manufacturing industry relied on the price advantage of labor and resources. Now that this advantage is getting lower and lower, the manufacturing industry depends on technology and quality to win. This requires the introduction of high-end equipment to meet the needs.

"The price of a general-purpose device is two or thirty thousand US dollars, but the price of a high-end device is 200,000 U.S. dollars." In Li Jian's view, the industry must comply with the development of the manufacturing industry, carry out differentiated competition, and improve the level of technical services. Take the high-end route.

The urgent need for industrial transformation and upgrading is also urging the equipment manufacturing industry to accelerate the pace of leapfrogging into high-end fields. By 2020, the ratio of high-end equipment manufacturing to the output value of the entire equipment manufacturing industry will jump from about 10% currently to 25%. For some people in the business community, this figure is too conservative. Manufacturers of plastics and rubber injection molding equipment are among the “parties”. Due to the rapid increase in customer demand and the chilling trend in the industry, this “small” industry with a production value of RMB 40 billion is locking in the rapid transformation of high-end industries.

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