According to the sales management department of Jilin Petrochemical Company, because they focused on the judgment and grasp of the product market, and deepened market development as a means to give full play to the role of the core user's main channel, by adopting methods such as visiting customers, active marketing, and strategic marketing, as of 3 On the 20th of the month, sales volume increased by 25% compared to the same period of last year, which maximized the product benefits.

Since the beginning of this year, under the situation that domestic petroleum coke products have been in a depressed state, Jilin Petrochemical's sales management department has accurately forecasted that the market will pick up, combining the domestic macroeconomic situation and foreign markets' demand for medium and low-sulfur petroleum coke. They immediately sent out marketing and technical personnel to visit core users and newly-developed users. On the one hand, they paid a return visit to product quality and user requirements. On the other hand, they helped users solve practical technical problems and greatly increased product sales. A profit of 1.03 million yuan.

According to the situation that the domestic market for acrylonitrile has dropped drastically, the sales management department has organized marketing personnel to increase market development efforts and give full play to Jilin Petrochemical's advantage of being the largest domestic production capacity and “China Top Brand” products, and expanding its customer base. At the same time, in-depth analysis of domestic and foreign economic and market conditions, enhance the market's predictability and forward-looking, based on accurate pre-judgment of the market trend, prompt users to recognize the product, but also make the product sales against the market rose.

As the only ethylene propylene rubber product production base in the country, Jilin Petrochemical Company has strengthened its connection with the market. In order to quickly open the market, the sales management department organized a thorough and detailed market survey of the Northeast, North China, East China, South China, and Southwest China, visited a total of 35 users, and targeted specific industries for new product development. The favorable market opportunity has enabled the product to achieve both production and sales.

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