LED bulb prices continue to fall, wisdom lighting all the way up
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The global average price of replacing 60W LED bulbs dropped by 3.6 to reach US$19.50. The author observes that as the price of LED bulbs continues to drop, smart bulbs have become a new blue ocean for manufacturers to get rid of price competition. Therefore, more and more lighting brands have launched new smart lighting products to maintain market competitiveness.
As prices continue to fall, the penetration rate of LED bulbs has gradually increased. As one of the main trends in LED lighting in 2014, the market influence of smart bulbs is rapidly fermenting. More and more manufacturers are incorporating smart lighting applications and control systems into their lighting solutions to maintain their competitive edge. Following major international manufacturers such as Philips Samsung, many Chinese and Taiwan lighting manufacturers such as Foshan Lighting, Weigang Lighting, and even cross-sector international manufacturers such as Belkin have also launched smart LED bulbs to attract the market.
However, the current price of smart LED bulbs is quite expensive. According to industry statistics, the average price of replacing 60W ordinary LED bulbs in the US market is about 16 dollars, while the price of smart LED bulbs is 30 to 60 dollars. LED bulbs are more than double the spread. Therefore, the main appeal is to adjust the lighting situation and atmosphere of the home through dimming and color matching, and even with the third-party mobile app software can create more additional functions. Therefore, consumers who are often banqueting at home or partying are willing to pay an extra high premium. Most of them are concentrated in regions with high purchasing power and maturity, such as Europe and the United States. In contrast, the Chinese market is still in the stage of concept promotion, and high prices and no standard lighting control schemes hinder the progress of smart lighting. Therefore, the popularity of smart lighting requires the maturity and cooperation of the overall industry chain. It is expected that with the increase in penetration rate and the expansion of production, the cost and price of LED smart bulbs will further decline.
Product sales adjustment, replacing 40W and 60W products, the global average price has maintained a downward trend. China's replacement of 40W commodity prices in May fell by 12.8, the original part of the price cut, such as Hyde Lighting 5W bulb, this month's price From $4 to about $2.6. In addition, some of the high-priced products such as Osram and Samsung have temporarily stopped selling. In addition, the average price of commodities in the United States also showed a large decline in May, with a drop of 8.3. The price of some of the original products entered the promotion period, such as Insignia's 9W bulb, which fell by 50 in May; in addition, Philips' 9W dimmable The price of light bulbs has also been lowered this month.
In place of the 60W commodity segment, the price of China in May fell sharply by 9.1. The price of some of the original commodities remained stable, and some high-priced items temporarily withdrew from the market, causing the average price to fall. Such as Samsung 10.8W bulb, the original price of 14.3 US dollars. In the UK, prices in February showed a sharp drop of 22, but the original commodity prices remained basically stable, mainly due to the temporary suspension of sales of some high-priced items, such as LEDON12W800LM bulbs, the original price of about 40.5 US dollars.