LED bulb prices fell most in Europe
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According to LEDinside's latest LED bulb retail price survey conducted by global market research firm TrendForce, the average retail price of LED bulbs replacing 40W incandescent bulbs in the world fell slightly by about 0.6 to US$15.5 in July this year, with the most significant price drop in the US. The global average price of LED bulbs replacing 60W incandescent bulbs fell slightly by 3.3 to reach US$22.6, with the most significant price drop in Europe.
The price of light bulbs has fluctuated and mature market declines. LEDinside said that the global retail price of LED bulbs replacing 40-watt incandescent bulbs dropped slightly by 0.6 to US$15.5. Among them, the average price of commodities in the United States showed a decline of 8.4. Some of the original commodities temporarily withdrew from the market, and the rest of the prices steadily declined. There were no new items appearing this month. In the UK, prices rose by 3.6 in July, and the prices of original commodities showed a fluctuating trend. Some items were raised in price, and no new items appeared in the region. Prices in Germany fell by 3.9 in July, and the prices of original commodities showed a steady or declining trend. In addition, the exchange rate rose and the prices fell. The price of the Japanese region rose by about 4.2, and the price of the original commodity showed a fluctuating trend, mainly due to the fall in the exchange rate and the increase in the average price. Prices in the South Korea region rose slightly by 0.8, and the prices of the original commodities remained basically unchanged. The price rose due to the decline in the exchange rate. In addition, the price of mainland China has remained unchanged this month, still at $10.2, and the original products have remained stable. There are no new items appearing this month. Prices in Taiwan, China, rose by 2, and the prices of original commodities remained stable, mainly due to the higher average prices of new items.
In July, the global average price of LED bulbs replacing 60-watt incandescent bulbs fell by 3.3 to US$22.6, with prices in the UK and Germany rising sharply in 14.1 and 9.6 respectively. Some of the original high-priced items in the UK temporarily exited the market, and the prices of other commodities showed a fluctuating trend. In Germany, there were more new items, and the prices of original goods fell steadily. Prices in the US region remained basically unchanged. The prices of some of the original commodities rose sharply due to the end of the promotion period, while the prices of other commodities showed a steady or falling trend. No new items appeared. In July, the price of the Japanese region fell by 2.2 to reach US$21.1. The prices of the original commodities fell steadily and no new items appeared. The price of the South Korean region showed a rise of 0.9, and the price of the original commodity did not change, mainly due to the decline in the exchange rate. In addition, the prices in mainland China remained basically unchanged in July, and the prices of original commodities remained stable, with no new items appearing. The price of Taiwan in China showed an increase of 5.8, and the prices of original commodities remained basically stable. The average price was higher due to the higher price of new items.
At the same time, new products from China's Taiwan region intensified into new markets. In July, more new products from Taiwan and China flooded into the market. First-tier manufacturers such as Yiguang, Toshiba and Philips all had new products and they cut prices. Everlight launched a new 8.5-watt standard LED bulb with a luminous flux of 827 lumens, four LED bulbs plus a universal adapter, priced at approximately $25.4. Philips' 10-watt bulbs have a luminous flux of 800 lumens and are priced at around $14.3 in Taiwan. In addition, local Taiwanese manufacturers such as Delta, Tsann Kuen, China Electric, Datong, and Weigang have also started to attack the LED bulb market with their own lighting brands. LEDinside estimates that shipments of LED bulbs in Taiwan will increase by 20 in 2013 to 1.608 million.
LEDinside believes that due to the saturation of the Japanese LED bulb market, which has been the most demanded in the past two years, many LED lighting manufacturers have begun to actively explore other emerging markets. At the same time, the active product and price strategy of the manufacturers is also rapidly promoting the development of the LED home lighting market. It is expected that after the price fluctuation caused by the new product launching effect slows down, the average price of LED bulbs in various regions will show an accelerated downward trend and gradually approach the sweet spot.
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