Malaysia's heavy truck demand rises Chinese brands compete for new markets
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At present, among the Malaysian transportation industry, European and Japanese brands are mostly heavy trucks. However, in recent years, more and more Chinese heavy truck brands have entered the Malaysian market, and their influence in this market has also gradually increased.
At this stage, Malaysia is building its own infrastructure and carrying out infrastructure construction. The demand for heavy trucks is on the rise. It is an opportunity for the economical China heavy trucks to compete for market share.
China National Heavy Duty Truck Group is China's leading heavy truck manufacturer. With the strong economic growth momentum in Malaysia, Sinotruk's truck sales in the Malaysian market are expected to increase further.
Sun Yongjun, a representative of Sinotruk in Malaysia, said that the company is committed to increasing the sales of heavy trucks to 1,000 in 2014. Sinotruk entered the Malaysian market in 2008 and was the first Chinese heavy-duty vehicle brand to enter the Malaysian market. China National Heavy Duty Truck sold 380 heavy trucks last year.
Sun Yongjun said: "Malaysia's population and market size may not be comparable to China's, but Malaysia's heavy-duty truck market is growing very strongly. Today, Malaysia is building infrastructure on a large scale, so the demand for heavy trucks in the market is showing upward trend."
In the second half of next year, CNHTC plans to introduce small and medium-sized trucks to the Malaysian market so that it can supplement its supply of small and medium sized trucks in Malaysia.
China National Heavy Duty Truck Group plans to sell 300 medium trucks and 600 to 800 small trucks in the Malaysian market around 2015.
In addition, since the beginning of this year, the export volume of China Hualing heavy trucks to Malaysia has already ranked in the forefront of domestic heavy truck exports in the country. Southeast Asia has always been an important market for export of Hualing heavy trucks. This year, Malaysian and Thai merchants are constantly flocking to Valin Xingma to order Hualing Heavy Trucks. According to the person in charge of the Southeast Asian market of Hualing Overseas Business Division, the Malaysian market is a successful example of Chinese brand exports.
At present, most of the European and Japanese brand vehicles in the Malaysian transportation industry are in the market, but more and more Chinese heavy truck brands have entered the Malaysian market. It is understood that another Chinese heavy truck brand, Dongfeng Motor, has also entered the Malaysian market in recent years.
The global financial turmoil of previous years will undoubtedly have an impact on Malaysia in the coming years. The Malaysian market currently needs effective, affordable and reliable trucks. Chinese heavy trucks are an important option for the Malaysian market.
As China’s heavy trucks continue to infiltrate the market, Southeast Asian market customers are increasingly aware of Chinese truck brands.