Guangzhou Automobile Toyota, which is at the forefront of reform and opening up, has quickly developed a world in the Chinese automotive industry with its spirit of innovation and uncompromising resilience. Guangzhou Automobile Toyota, which has been brave in the past ten years, has continuously absorbed the essence of Toyota, the world's largest car company in terms of technology and management, and built a scientific development system. On the other hand, it is based on the local and endlessly Yu Xin and Min Yuxing's spirit of sustainable development in the spirit of Guangdong, and the South Guangdong economy hand in hand.
After ten years of development, GAC Toyota has formed a leading quality, technology and service competitiveness in the industry, and adheres to the practice of environmental protection and personnel training. The total industrial output value has exceeded 300 billion yuan and has become a strong core competitiveness. One of the car companies has laid a solid foundation for the next decade.
At the critical moment when the international economic structure is quietly changing and the global industrial development is facing a major turning point, it is Guangzhou Automobile Toyota that has a large investment, high industrial relevance and strong radiation effect, and has become a powerful way to promote economic development and transform economic development. The engine will build a new pattern of Guangdong's industrial economy.
Promoting the Leap-forward Development of Nansha Economy GAC Toyota is a company jointly invested and built by Guangzhou Automobile Group and Toyota Motor Corporation with a 50:50 share ratio. At that time, the light returned to 2004. When the Guangzhou Automobile Toyota Project was approved by the National Development and Reform Commission, the “factory” of GAC Toyota was still a banana forest and a pond. Toyota has expressed concern that Nansha, which has not yet done a good job in this “three links and one leveling”, can carry a carrier-class project with “long-term 500,000 vehicles and 1 million engines”.
However, since the high-rise buildings are on the ground, in this remote land, GAC Toyota has set a goal of building “China NO.1 Environmental Enterprise” and building “Toyota Global Model Factory”. In "Create a better life through the car, serve a harmonious society; respect individuality, teamwork; always implement the "customer first" purpose; provide high-quality products and high-quality services according to the needs of customers" Be pragmatic and enterprising, work tirelessly, and achieve self-transcendence over and over again.
In just a few years, a modern automobile industrial park with Guangzhou Automobile Toyota as the leader, including Guangzhou Automobile Toyota Engine Co., Ltd. and 45 GAC Toyota Motor Group I and II core supporting auto parts manufacturers and logistics distribution enterprises, has emerged rapidly. It has changed the city's appearance and economic status in Nansha, and joined hands with the economic development of Guangzhou Nansha District and even Guangdong.
In 2013, Nansha District achieved a total industrial output value of 247.433 billion yuan, of which Guangzhou Automobile Toyota achieved an industrial output value of 51.745 billion yuan, accounting for 20.9% of the region's industrial output value. Since its inception, as of June this year, GAC Toyota has completed a total production and sales of 1,892,200 units and 1,886,300 units, achieving a total industrial output value of 338.69 billion yuan and paying 71.74 billion yuan in taxes, making it one of the main sources of tax revenue in the region.
Driven by the automobile industry, Nansha has not experienced the development stage of simple processing industries such as “three to one supplement” in other parts of Guangdong, and has stepped into the advanced manufacturing industry directly. This is also inseparable from the development of GAC Toyota. As a key project to change the structure of Guangzhou's auto industry, GAC Toyota has enriched the product diversity of the Guangzhou auto market and delivered more outstanding localized technical talents to the Guangzhou auto industry by building a global model factory in Toyota and introducing the world's leading low-carbon eco-friendly models. And continue to improve the surrounding parts supply system.
Localized training of talents Guangzhou Automobile Toyota is able to provide customers with excellent performance, safe and environmentally friendly car products and meticulous service for ten years. It is closely related to its corporate culture of pragmatic and respectful talents. GAC Toyota attaches great importance to creating a sense of belonging and happiness for employees in work and life, and has always advocated for employees to "work hard, live happily, and be decent."
As a new force in the automotive industry, GAC Toyota has always regarded talent cultivation as the responsibility of the company. Since its inception, it has established the policy of “people-oriented, car-making and education” and is committed to continuous construction of “local talent training”. The system fosters localized talents with world-class technical standards and quality assurance. GAC Toyota's training for new employees is very strict. Chen Jinsheng, an employee from the Quality Management Department, still clearly remembers the situation of entering Guangzhou Automobile Toyota ten years ago. In addition to attending the IQ and other qualification exams, he has to go through five levels and six passes. After a series of Strict training. “For example, there is a training in which a new employee wears a glove to touch a gap between the door and the door. By touching the gap by hand, the error must be controlled within 0.2 mm.”
After a series of basic training, the new employees will also have to go through the department's professional skills training, at least 6 months to two years before they can formally invest in the first-line production. For the backbone of technology and production management, GAC Toyota also sent training to Japan and other parts of the country in batches to accelerate the cultivation and growth of talents. Up to now, the cost of GAC Toyota's talent training has exceeded 100 million yuan.
In addition, GAC Toyota not only cultivates localized professional talents for its own enterprises, but also extends talent cultivation to education public welfare, and has launched the “Sunshine Love” education campaign nationwide. Among them, in the aspect of caring for help, GAC Toyota has donated 18 primary schools. It is planned that by 2014, Sunshine Boai Primary School can reach 21 provinces and cover 18 provinces and cities. In terms of professional training, it is 35 universities and 3 universities nationwide. The technical school donated 57 trial cars and 12 body-in-white as teaching vehicles, and donated 101 teaching vehicles to 34 T-TEP schools nationwide. In the support of the talents, GAC Toyota established GAC Toyota MBA talent in 2012. Scholarships, and launched a corporate curriculum training program in cooperation with Lingnan College of Sun Yat-Sen University.
Green business sustainability strategy In business negotiations, GAC Toyota, like other companies, attaches importance to hard indicators such as sales volume, revenue and profit, while also paying more attention to medium and long-term planning and emphasizing sustainable development. The concept runs through every step of factory production, channel sales, and parts supply, and fully implements the development of “sustainable production plants”, “sustainable development of automotive products”, and “public welfare activities for sustainable development”. The model builds an omni-channel green industry chain.
Since its establishment, GAC Toyota's factory has reached the world's leading level in wastewater treatment, noise control, waste gas treatment and environmental protection process equipment. In December 2010, GAC Toyota was listed as the first batch of “resource-saving and environmentally friendly” in the country. Type "enterprise creation pilot list. “Sustainable production plants” is one of the key points for the sustainable development of GAC Toyota.
The production of sustainable products is also one of the important strategies of GAC Toyota. Each model has the competitive advantages of low fuel consumption and low emissions, all of which are in line with the “National Five” emission standards. In particular, Hybrid Camry Zunrui meets the world's most stringent exhaust emission standards. In the development and design stage of the vehicle, GAC Toyota has made reference to the domestic technical policy and referenced the EU standards for component design, and tried to use recyclable materials and adopt a clever structure that is easy to recycle.
In the face of the increasingly serious ecological problems, every citizen who lives and breathes under the same blue sky should firmly establish the concept of protecting the ecological environment. As an environmental pioneer, GAC Toyota has always been adhering to the principle of “energy saving and environmental protection”. Pioneer, the idea of ​​becoming a good corporate citizen, and practice. In order to realize the charitable activities of a sustainable society, GAC Toyota has continued to carry out a number of public welfare activities such as proliferation and release, afforestation activities and community care to promote the sustainable development of society.
Guangzhou Automobile Toyota has organized a tree planting activity in Nansha District with the Nansha District Government every year. Up to now, more than 10,398 tree seedlings have been planted. In addition, GAC Toyota continued to carry out a series of exchanges and care activities for the surrounding residents, and voluntarily and actively strive to improve the environment of the community and the living conditions of the community residents through their own efforts, and do their best for the construction and development of the Nansha community.

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