The "Black Iron Age" of the Truck Industry in 2014


In 2014, for the truck industry, it was the era of black iron. In this year, the truck market was no longer gold, silver, silver and silver, sales rose first and then decreased, and monthly declines. In that year, the emission standards were upgraded, and companies faced double pressures of rising costs and increased inventory; this year, regulation has been continuously strengthened, and companies still need to Get ready for the painful period.

 


Trucks attack hard

streamline

In 2014, the overall market of trucks was underperforming because of the big environment. However, in the three major market segments, engineering vehicles, specialty vehicles, and logistics vehicles, the sales volume varies greatly. On the one hand, the sales volume of engineering trucks and special-purpose vehicles in the two major truck subcategories decreased. On the other hand, truck manufacturers competed in developing logistics vehicles and new products were frequently sold.

It is not difficult to discover that the high-end and light-weight are the characteristics of trucks as a whole. At the same time, in terms of manufacturing concepts, the concept of truck life cycle cost is more emphasized and is no longer confined to the purchase price of the truck itself. At the same time, the addition of intelligent factors such as the Internet of Vehicles makes trucks not only handy, eye-catching physical objects, but also the integration of products and services that can provide customers with integrated freight solutions.

Customization

In 2014, whether it is possible to provide customers with as many customized services as possible at a reasonable price has become an important manifestation of the competitiveness of truck manufacturing companies. Valin Xingma once obtained orders for LNG tractors for Hangzhou Tangshi Logistics Co., Ltd. by providing customized services such as lengthened truck wheelbase and double gas tanks.

With the development of e-commerce, customization has appeared more and more in the fields of logistics and express delivery. Cold chain trucks, postal express vehicles, etc. have become the main markets for customized products of truck manufacturers.

Customization in the truck manufacturing industry that emphasizes economies of scale is still “small lotus is exposed”, but it is based on customer needs, in line with the essence of the market trend has not changed, the performance in 2015 is worth the wait.

standardization

In 2014, the General Office of the State Council issued the "Several Opinions on Promoting the Healthy Development of Domestic Trade Circulation", which stipulates that the city distribution vehicles must be uniformly identified. Prior to this, a number of regulations on urban distribution vehicles have been issued, including the "Notice on Strengthening Urban Distribution Transportation and Vehicle Traffic Management Work" and "Technical Requirements for Urban Logistics Distribution Vehicle Selection". From large models to small appearance signs, they have made detailed provisions.

For truck manufacturers, standardization is not a technical problem. Some standardized specifications will not even bring about an increase in manufacturing costs. But how to adapt to the increasingly standardized management of the government, companies still need to adapt to the period.

Environmental protection

In 2014, it was a green year for the truck market. In order to encourage the development of new energy vehicles, on July 9, the State Council executive meeting decided to exempt the purchase tax for new energy vehicles. On October 22nd, seven ministries and commissions including the Ministry of Industry and Information Technology jointly issued the “Project for Promotion of New Energy Vehicles in the Public Service Sectors such as Beijing-Tianjin-Hebei Bus Transportation”. Under this policy environment, China's heavy truck Chengdu Ace Brand Company and Tianjin Qingyuan Electric Vehicle Co., Ltd. have reached hundreds of electric truck transaction contracts with customers. Wuhan, Guangzhou, Beijing and many other places have new energy courier vehicles put into trial operation.

In addition to new energy vehicles, the 2014 “Government Work Report” proposed to phase out 6 million yellow label vehicles this year, and will fully implement the National IV emission standards next year. JAC and other truck manufacturing companies have completed technical upgrades in the production of State IV vehicles and are striving to occupy a place in the field of new energy and LNG trucks.

go out

This year, the amount of infrastructure construction projects such as roads and bridges has dropped, and the sluggishness of industries such as coal and real estate, and the implementation of emission standards have led to a decline in the demand for engineering vehicles. The engineering truck is a relatively large market segment in the total truck market. The poor performance of this market segment directly led to the sluggishness of the overall truck market.

When the domestic market was in trouble, truck companies went out of the country to open up markets in Africa, Southeast Asia, South America and other regions, and achieved remarkable results. Companies such as JAC, China National Heavy Duty Truck, Valin Xingma, and Beiben have all received thousands of orders and hundreds of orders. Moreover, manufacturing companies that have gone abroad have realized the importance of the brand and actively deployed overseas distribution service markets.

Trucks are actually very close to people’s lives

Before June 2014, I never touched a truck. Thanks to the identity of the truck runner reporter, I can not only see the trucks that have just been delivered and painted brightly, but also can visit the assembly workshops that are rarely available in the past and see how a truck can be formed from one part to another. But it really made me feel that this slightly chilled transportation tool had a living temperature, or did it try again and again.

One of the trials took a light truck and it was more than 60 kilometers away. I was sitting in a passenger car. The driver is a boss who has been engaged in the transportation of vegetables for more than ten years. When the owner of the owner explained to me that after filling a car with vegetables, he would spend a few dollars more for waiting for each traffic light; how much would it cost to travel to and from Beijing every day; the daily burden of being a father When I spent household expenses such as daily expenses and children's tuition fees, I really understood the significance of the economy and lightness that manufacturing companies emphasized again and again. On another occasion, I stumbled upon the truck driver's left hand pinkie and ring finger sitting on the side. He said that this was caused by a car accident. Thanks to the good safety of the vehicle, he was able to escape.

Later, after repeated trial rides and once with truck drivers, logistics owners, and manufacturing company personnel, I finally discovered that only by actually getting into the cab can you understand from your own feelings that the so-called humanized design is truly true. Connotation will only realize that the fine-tuning of the perspective is also very important. Behind the changes in trucks are all about tens of millions of drivers, and behind the driver are all the same amount of household fuel. It is a big deal.

Trucks, no longer simply sales figures on paper, are already closely linked with the lives of thousands of people.



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