In the automotive GPS navigation market, professional brands weigh heavily to build industrial chain alliances, and use equipment production, authoritative maps, security warnings, and professional engines to reshape the GPS industry standards. On the other hand, major manufacturers have begun to focus on service and quality control. , Professional service wins back consumers who are hurt by GPS. These all indicate that the GPS industry is entering the turning point of the market, and brand competition will become the key word for the GPS industry in 2011.

GPS manufacturers have come up with the same answers. The key to the problem lies in the unification of the standards of electronic navigation maps, and their implementation is difficult. The network upgrade favored by some vendors seems to be the most convenient and the most convenient method. However, due to the lack of some standards in the GPS industry, the diversity and compatibility of the GPS product system platform are caused. These problems are enough for GPS experts to play with for a long time, and may not be able to smoothly upgrade, not to mention ordinary users; In addition, although the current network environment has been greatly improved, but the uploaded data to be downloaded from the official server, snail-like speed enough People will not have the patience and may also face the risk of data loss.

At present, there is no uniform standard for GPS navigation module standards and map upgrade. No matter whether it is from the terminal equipment or the design, the compatibility between hardware and software is not perfect. In addition, from the perspective of the entire value chain, in the era of advocacy individuation, businesses win profits from their personalized products and increase their competitiveness. Standardization is not conducive to the long-term development of enterprises, and they must be unified from external or internal factors. The standard degree of difficulty is very high.

Zhou Bin, general manager of the Guangzhou branch of UniStrong Technology Co., Ltd., said that at present, the Chinese market has encountered some bottlenecks. Throughout the coming year, the entire market lacks some policy protection. The lack of quality of products and after-sales service are all without a technology standard. Some e-waste has formed. Many users can't use 1-2 times after purchase, including many problems encountered in various aspects of after-sales service application. The whole phenomenon has a bad influence on the market of POD.

For the industry, brand dominance will be more brutal than price melee. Brands, services, technology, channels, users, and strategies will affect the whole body. For agents, the brand occupies more key; for users In terms of brand competitiveness, we can bring more benefits, more professional products and applications, and more intimate services. This is what we hope to see.