The new signal of the "merger" national team? Dongfeng/FAW/Changan executives re-defense


On May 11, FAW Group, Dongfeng Motors, and Corps Group, the three national car teams, are ushering in a new round of high-level personnel exchanges. Through relevant channels, China Netcom learned that Liu Weidong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group Co., Ltd., has been transferred to the position of deputy general manager of China North Industries Group Co., Ltd., and vice president of Dongfeng Motor Group Co., Ltd. and executive vice president of Dongfeng Motor Co., Ltd. Lei Ping transferred to China. Yiwu Automobile Group Co., Ltd. served as deputy general manager; Assistant General Manager of FAW Group and Minister of Product Planning and Projects, You Yi was transferred to the post of Deputy General Manager of Dongfeng Motor Group.

国家队合并,东风,一汽,长安,人事变动

In 2015, Yan Yanfeng went to Dongfeng and Xu Ping transferred any steam to open the prelude of three “national team” personnel defenses. In August 2017, Xu Liuping, general manager of the Military Corps Group and deputy secretary of the Party Group, went north to Changchun and served as Chairman and Party Committee of FAW Group. The secretary, Xu Ping holds the position of Chairman of the Group. This personnel change has become the interaction between the three “national team” senior executives for the third time.

On December 1, 2017, China FAW, Dongfeng Automobile and Changan Automobile held a signing ceremony of the Strategic Cooperation Framework Agreement in Wuhan, Hubei Province. According to the agreement, the three parties will cooperate in forward-looking common technical innovation, full-value-chain operation of the automobile, “going out” in the joint sea, and new business model. This marks that Chang’an, Dongfeng and FAW have formally established themselves from the personnel level. Switching to the integration of technology. In March this year, three “national teams” held a signing ceremony in Wuhan for the promotion of cooperation projects in the manufacturing sector and the approval of projects, and officially launched six cooperation projects in the first phase of manufacturing.

国家队合并,东风,一汽,长安,人事变动

The same as the "national team" of the automotive industry, China FAW, Dongfeng Automobile and Changan Automobile shoulder the important mission of building a powerful automobile country. At present, FAW is in the reform phase. After many reforms after Xu Liuping took office, FAW has faced turmoil while it is gradually rejuvenating. During his tenure in Dongfeng, Lei Ping made bold reforms in the institutional mechanism and brought about excellent organizational development. Against the backdrop of initiatives such as the Global 500, the Group also established a forward-looking new energy ministry, and this time it will go to FAW to advance its FAW revitalization step through its own bold reforms.

国家队合并,东风,一汽,长安,人事变动

Changan Automobile released important measures before the start of the Beijing car at the end of April. In the launch of the brand strategy with the theme of “Innovation, Entrepreneurship, and Creation”, Changan Automobile initiated a comprehensive reform and adjustment with the slogan of “the third venture” and sought for its own brand. Changan passenger car, new high-end passenger car, Auchan car, Kai Cheng car four brands to develop simultaneously. And Liu Weidong's experience in brand marketing is crucial for Changan, which is brand-oriented.

国家队合并,东风,一汽,长安,人事变动

A senior industry analyst pointed out that You Qi’s entry into Dongfeng is a practice of Dongfeng’s talent rejuvenation strategy. For various reasons, Dongfeng has previously severed its talent team construction. Before this, Dongfeng Motor Company transferred young talents to PSA Group, Nissan Motors, and Renault Automobiles to work and study in order to speed up personnel training. The arrival of the 50-year-old You Yong is a further step towards the rejuvenation of Dongfeng's talents, reflecting the determination and actions of Dongfeng's talented young talent echelon.

国家队合并,东风,一汽,长安,人事变动

The in-depth cooperation between FAW, Dongfeng and Chang'an and even the "mergers" that the industry has speculated will further integrate advantageous resources. This time, personnel exchanges and defenses have a clear-cut view. All three companies have included their urgently needed talents in their own hands to promote the transformation or reform. With the further cooperation in technology, the three “national teams” will surely become China. The power of the car market can not be ignored.



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