The growth rate of car sales continued to decline. China Automobile Industry Association released data on the 10th. In November, China's automobile sales reached 2.009 million units, up only 2.3% year-on-year. In the first 11 months, total vehicle sales were 210.791 million units, up 6.14% year-on-year. This is the cumulative growth rate of automobile sales. 9 months down.
“The growth rate of automobile sales is obviously lower, and there is a trend of decline. This momentum may continue in the short term,” said Dong Yang, executive vice president of China Association of Automobile Manufacturers. The data shows that at the beginning of this year, the cumulative growth rate of automobile sales in the first two months will reach 10.7%, while the cumulative growth rate of sales last year was generally above 12%.
The continuous decline in the growth rate has brought the automobile market to a certain extent into the “quasi-stock” competition pattern. Major automobile brands have been vying for the incremental part of continuous reduction. Among them, independent brands mostly adopt low-price strategies, while R&D and The strategy widely used by foreign brands with strong financial strength is to accelerate the introduction of new models.
Since the beginning of this year, automakers including Volkswagen, Skoda and Hyundai have been accelerating on new models, and the number of new auto show models has been over 100. Take Skoda as an example. In addition to the new Octavia launched in April, the brand has launched the VISION C concept car and announced that it will launch a new or redesigned model every six months. Previously, Skoda only launched a new model in the Chinese market every two years.
The strategy of pushing new models has proven to be quite effective. According to data released by Skoda on the 10th, Skoda's sales in China increased by nearly 50% in November, and so far the brand has sold 250,000 in China this year, more than any previous year's sales, especially this year's new listing. Mingrui's sales growth reached 112.4%.
The “aggressive” of foreign brands makes the development of self-owned brands, especially cars, quite difficult. According to the data of China Automobile Association, the sales volume of self-owned brand cars in the first 11 months decreased by 17.34% year-on-year, accounting for 22% of total car sales, and the occupancy rate dropped by 5.3 percentage points year-on-year. In terms of foreign brands, the sales volume of Japanese brands decreased slightly compared with the same period of last year. In addition, other brands have maintained growth.
“Compared with the mature markets in Europe and the United States, although the growth rate of automobile sales in the Chinese market has declined, it is still the fastest growing global market, coupled with the brand foundation already established in China. Foreign brands will rely more on the Chinese market in the future.” A senior car Industry analysts said.
In fact, more and more foreign car companies are increasing the localization process of R&D, brand investment and production in China. The person in charge of Skoda said in an interview that one of the brand's current four cars is sold in China. For this reason, they have absorbed more Chinese designers to participate in car design, and they have begun to design and color selection. Focus on Chinese customer preferences.
This will mean more intense competition and more difficult living conditions for some self-owned brands that have experienced significant sales declines. According to the data, in the sales chart of the previous November, all the cars with the top ten sales volume were foreign brands, and only one of the top 10 SUV models sold was a self-owned brand.
According to industry insiders, for the independent brands that are at a disadvantage in the competition, the immediate priority is to further strengthen internal strength and improve quality. On the other hand, it is to increase brand building and change the inherent bias of society to independent brands. .
The quality of independent brands has been recognized by international organizations. The new car quality survey released by industry research agency JDPower shows that the quality gap between self-owned brands and foreign brands has dropped to the lowest in history. Six independent brands exceed the average quality of mainstream brands. It is expected that independent brands are expected to be in quality in the next four years. Upholding foreign brands.
“Independent brands can't hide in the deep alleys.” Dong Yang said that some self-owned brand promotion expenses are only one-tenth of foreign brands. The lack of publicity has led to a lack of understanding of independent brands in various sectors. He suggested that enterprises, governments, industry organizations and The media should jointly spread the positive energy of their own brands and create an atmosphere of buying and using their own brands.

Stationary High Frequency Welding Machine

We supply machinery and services to many major international companies and we have activity in the following industries: