Turning crisis into a machine to reproduce "Yuchai phenomenon"
“The development strategy of the Yuchai Group in 2009 is: internal training and building, and development of the power reserve.†Yu Ping, Chairman of Yuchai’s Board of Directors, said: “In the face of the huge risks and severe challenges posed by the global financial tsunami, the speed of economic downturn will be More than expected, to this end, all Yuchai people must turn the crisis into a responsibility, properly view the situation, clarify their thinking, find a correct position, face the crisis, inspire the spirit, change the development of ideas, and take the initiative to meet the challenges." At present, the global financial crisis is raging and the impact on the auto industry is still intensifying. It is unpredictable when this effect will reach the bottom and begin to pick up. The engine as a core component of the automobile is also not immune to the effects of the financial crisis. The financial crisis is a comprehensive test for the entity companies. Enterprises with healthy bodies will be stronger and stronger in the crisis, otherwise they will be eliminated. For the term "Yuchai phenomenon" that emerged in the industry in 2005, Yu Ping, chairman of Yuchai's Board of Directors, still remembers. In 2005, the overall automobile market showed a downward trend in oscillation, the internal combustion engine industry continued to slump, and the sales volume of domestic major diesel engine manufacturers fell by 20% to 40% year-on-year. With its wide range of products and varieties, Yuchai went against the trend. The company achieved sales revenue of RMB 12.1 billion, a year-on-year increase of 12%, and sales of 267,500 diesel engines of various kinds, which was a year-on-year increase of 22%. This created the “Yuchai phenomenon†that was praised by people both inside and outside the industry. Time has been pushed to the front, affected by the financial crisis, under the general trend of rapid decline of the engine industry, Yuchai achieved a small start-up in 2009. In January, there were more than 20,000 engine orders. At present, Yuchai maintains a good momentum. In February, the number of engine orders was as high as 50,000 units, the highest number of historical orders in February, compared with more than 10,000 units in November and December last year, a significant increase, so that the industry saw the star of the industry's contrarian growth hope fire. In comparison, in 2008, Yuchai achieved a total sales revenue of 20.988 billion yuan, a year-on-year increase of 14.32%. For the first time, Yuchai broke through the 20 billion yuan mark and has already reproduced the Yuchai phenomenon. On February 17th, Guangxi Yuchai Machinery Co., Ltd. signed a 10 million U.S. dollar agreement for the supply and sale of engine products with Russia's distribution companies, for the first time to achieve bulk export of engine stand-alone products to Russia. “The development policy of Yuchai Group in 2009 is: internal training and building, and development of storage capacity.†Fuping said, “In the face of the enormous risks and severe challenges brought about by the global financial tsunami, the speed of economic downturn will exceed expectations. For this reason, All Yuchai people must regard turning crisis into a responsibility, properly view the situation, clarify their thinking, identify their positions, face the crisis, invigorate the spirit, change their development ideas, and take the initiative to meet the challenges." Innovation highlights the market Strong R&D Manufacturing Strength + Flexible Product Strategy = Market Advantage. This is Yuchai's tailor-made equation. Contrary to the trend in 2008, Yuchai has already successfully achieved the goal of “rebuilding a Yuchai within three yearsâ€, and has maintained the top domestic production and sales volume for eight consecutive years. Yuchai has established a global talent introduction concept of “Gathering Talents of the World, Creating Yuchai Albert†in building R&D strength, and has introduced talents at home and abroad through full search, team introduction, cooperation and introduction, and project joining. For example, Zhuo Bin, chief expert of domestic diesel engine control technology and professor of Shanghai Jiaotong University, “the first person to introduce direct injection diesel engine to China†and the first promotion of Chinese SCR heavy-duty diesel engine exhaust aftertreatment technology, Dr. Li Qin Join Yuchai. At present, Yuchai has 6 professor-level experts, 4 of which are eligible to receive allowances from the State Council, 20 doctors, 260 postgraduates, and more than 60% undergraduate technical personnel. The Ph.D. The 3:15 ladder ratio coordination talent structure constitutes Yuchai’s powerful technology R&D team. In 2007, Yuchai established the first enterprise engineering research institute with the goal of “building a world-class engineering research instituteâ€. Yuchai’s R&D mechanism has undergone major changes and its innovation capability has been further enhanced. In the past three years, the company has obtained 449 national patents and has been designated as the third batch of national intellectual property pilot units by the State Intellectual Property Office. The Yuchai Engineering Research Institute was awarded the “National Patent System Advanced Collective†by the Ministry of Personnel and the State Intellectual Property Office. The title became the only company in Guangxi that won this honor. Yuchai's engine technology closely follows the international trend and always takes the lead among domestic counterparts. It has taken the lead in introducing the country's 3, 4 and 5 diesel engines with independent intellectual property rights. This is 3-5 years ahead of the national mandatory implementation of emission standards. , Strongly promoted a comprehensive upgrade of domestic diesel engine emissions. The industry has taken the lead in mass production and sales of 4 engines, and Yuchai Guo 4 engine has become the only brand to serve the Olympics in China. The first China CNG gas engine that meets China's 4th emission standard and China's first and smallest 1.2,1.3 litre micro-cabinet diesel engine have been successfully developed by Yuchai Group to fill the gap in the national manufacturing industry. The hybrid model (ISG technology) leads the next generation of new power technology trends. In conjunction with the national government’s implementation of a 4 trillion yuan scale policy to stimulate domestic demand to stimulate economic development, the implementation of agricultural machinery subsidies policy, fuel tax policy, and road toll collection and charging policies, Yuchai has adjusted its product structure in a timely manner. First of all, the implementation of the agricultural machinery subsidy policy stimulated the market for agricultural machinery to be booming. Yuchai saw a huge market space for agricultural machinery, and thus stepped up the transformation of the product—vigorously developing agricultural machinery products. Secondly, with regard to the implementation of the fuel tax policy and highway toll-by-weight policy, Yuchai’s product development has shifted toward low-price, light-weight, and fuel-efficient models. "Quality wins users, technology creates value", which is proved by Yuchai's traditional strong market such as medium-sized commercial vehicles, 30 loaders, city buses, and road passenger cars. In 2009, Yuchai will reverse the situation with high performance and high quality for “weak products†and “vulnerable markets†such as heavy trucks and heavy loaders. For this reason, since 2008, Yuchai has listed product quality improvement as one of the core tasks for product R&D and production. Since the outbreak of the financial crisis, it has improved quality and breakthrough product crisis as a response to and breakthrough in the financial crisis. "The required course. In 2008, Yuchai supervised and organized more than 30 major technical quality issues. By November 2008, 47% of the projects had been closed-loop and 91% of the project's technical solutions had been determined, of which 65% had been verified through experiments. The quality improvement has achieved significant results. In October 2008, Yuchai launched a "breakthrough product crisis" campaign in response to the crisis that "the problem of breakthrough in heavy machinery has not been solved, the advantage of being separated from machinery has been eliminated, and the advantages of the first firewood will have been lost"; at the end of 2008, 16 products that broke through the product crisis Tackling key projects, 60% of projects have made significant progress, and built the advantages of products and markets for the development of Yuchai. Transform product structure to expand market As a leading company in the domestic engine industry, Yuchai's products have been widely recognized by users. At the same time, Yuchai has always adhered to the product development principle of “advance conception and leading applicationâ€, adhered to the production generation, R&D generation, and planning generation, and built a large-series, multi-variety product structure with a wide power coverage and a wide range of applications. Every opportunity is laid to quickly occupy the market. Yuchai's engine products include more than 1,000 series of light, medium, and heavy-duty products with more than 10 series for vehicles, ships, construction machinery, agricultural machinery, and power generation equipment. The power covers 12-441 kilowatts, and the displacement is from 1.2L and 1.3. L light diesel engine to 16L super-large diesel engine everything. Yuchai Power Company, which mainly produces low-end power products, its products include single-cylinder, two-cylinder, three-cylinder, and four-cylinder diesel engines. With the advanced marketing concept of “building a power supermarketâ€, it effectively meets the power demand of the rural market. , In 2008, sales volume increased by more than 40%, and the sales growth exceeded 70%. In 2008, Yuchai Company launched 71 new product R&D projects and 160 newly-developed basic products, an increase of 36.7% over the previous year. After more than half a year's preparation, in 2009, Yuchai launched a series of advanced technology and products for the engine, such as iEGR technology, 16-liter YC6T electric diesel engine and so on. In addition, in 2009, Yuchai will also launch hybrids into the market in small batches. With the mature application of technology, Yuchai products will fully enhance the user's use value, bring new and surprising benefits to the user's experience, but also will become the bright spot of the market growth in 2009, becoming a strong support for Yuchai's growth. Recently, with the introduction of the national subsidy policy for new-type automotive products, Yuchai's hybrid engines, LNG engines, and CNG engines have attracted the attention of many car manufacturers and large users. They have visited Yuchai one after another. Gates to the market. In recent years, under the guidance of the “Excellent Quality, International Yuchai†business philosophy, Yuchai has vigorously explored overseas markets and achieved good results. After thorough market research, Yuchai will maintain a large number of key countries and regions with potential for market development to conduct market segmentation, and has established six offices in Vietnam, Thailand, Malaysia, Moscow, Cuba, and Egypt, Kazakhstan, and South Central Asia. The Americas, Middle East and North Africa, Saudi Arabia, and Central and South Africa established five commercial representative offices. More than 40 service engineers have been deployed in more than 50 countries and regions, and more than 60 local service consultants have been hired. The services range from Southeast Asia, the Middle East, and Eastern Europe to Central Asia, Central and South America, Africa, and Oceania, covering five continents. The Yuchai brand is Overseas influence is expanding. At the first meeting of the 16th Workers' Congress of Yuchai Group on February 16th, Fuping deployed Yuchai’s foreign strategy in 2009: “Yuchai should base itself on local, global distribution, and take the path of international development; step up Good capital is ready for operation, seeking opportunities to refinance the market,†said Junping. “We must further expand our strategic partnership with OEMs and suppliers to tide over difficulties and win-win markets. We must establish honesty, trust and fairness with our suppliers. "Fair relations", together resisting the market crisis; oriented to customer satisfaction, strengthening the brand relationship between customers and the company." Professional Services Create Brand Value Yuchai implements “level-level and specialization†management measures on the service system, combines local actual conditions, adjusts, upgrades, refines, and optimizes service networks, highlights professional advantages, and initially forms a professional network layout. A clear, functional and professional service network. Strengthen the management of service stations and promote service specialization. At present, Yuchai has more than 1,500 service stations of all kinds. It has intensified its policy on the core service network to guide it to become stronger and bigger. Yuchai's service system is based on the development of a heavy-duty truck, a national 3, light-card network, consolidation of a centrally-owned card, a passenger car network, extension of pickup trucks, and a network of agricultural machinery to county towns and villages, strengthening of the network of ship power and engineering machine dealers, and development of a sub-station network based on core stations. Management policy: The four professional sections of passenger cars, trucks, general aircrafts, and ship power provide targeted network management for service stations to promote service specialization; give full play to the role of core stations and encourage core service stations with comprehensive service capabilities. The establishment of sub-stations at the county-level township level, the selection of automobile plants at county-level outstanding service stations and the development of county-level service networks along the way have made Yuchai's services more professional, more universal, and more complete. Calling for and guiding Yuchai service station from the previous pure service initiative to the transformation of marketing services. After many years of rapid development, Yuchai has emerged in numerous engine factories, becoming the preferred power for all supporting OEMs. Many service stations think that the maintenance of the market and customers is a matter of the OEM, and they are even willing to shelter at the OEM. In order to survive, the understanding of marketing services still remains in a passive and subordinate position. Yuchai has issued an initiative to various service stations, requesting each Yuchai service station to change from a simple service to a marketing service, and to do a good job of marketing services. Strengthen the market research. All service stations through market research, in order to comply with customer needs and services, to ensure that the service station to obtain maximum profits. At the same time, it can also grasp the dynamics of peer competitors in a timely manner, grasp the size of their products in the market, and adjust and improve their own service work according to the competitors' strategies. Yuchai also makes full use of service incentives to encourage service personnel to innovate and improve efficiency and improve service quality. Every year, Yuchai holds an annual sales and service conference to reward and reward outstanding units and individuals with outstanding service performance. At Yuchai Machinery's 2009 press release and marketing service conference, special awards were awarded to various substations, such as Yuchai Xiangtan Jinyuan Station, Yuchai Changsha Xingsha Station, Yuchai Guizhou Station Duyun Station, etc. The station was awarded the Special Award for Antifreeze and Disaster Relief Services. Take the lead in the formation of the country's 3 service advantages. In 2007, Yuchai started to build a nationwide nationwide service network and adopted a “three-linked and coordinated training†approach, namely: a special training for country 3 service skills, qualification training for major customers and service stations, and a joint supplier training to achieve Training linkages promote self-improvement of trainees and improve their service capabilities. In 2008, it was a year of brand building, the impact of the Olympic Games on the Chinese auto industry, the national policy on energy saving and emission reduction and automobile emissions, and the intense competition from domestic peer manufacturers. Yuchai's China 3 products are facing unprecedented opportunities and challenges. In order to rapidly improve the country's 3 service capabilities, and promote the healthy development of the Yuchai Kokusan 3 product market with professional and rapid service support, the Customer Service Center prepared and held the “National 3 Service Capacity Building Mobilization Meeting†and released the “National 3 Service Capability in 2008. The “Construction Plan†has made detailed decomposition of the goals of the nationwide 3 service network construction throughout the year and the specific work plans that have been carried out. Sending professional electronic service engineers, slicing areas to track the country's 3 services, providing service guarantees for the country's 3 product markets, actively supporting and assisting service stations in developing country 3 service capacity building, and 593 service stations have been able to independently carry out state 3 technical services. Take the lead in the formation of the country's 3 service advantages. For overseas markets, Yuchai uses a variety of modes to guarantee services and extend its advantages to achieve a win-win situation. In light of Yuchai’s overseas export variety and wide distribution of market characteristics, Yuchai has implemented various service models such as self-construction, agency, commissioning, self-selling, and buy-out, extending its domestic service advantages overseas. At present, Yuchai has built more than 30 overseas service agents and more than 70 service outlets, mainly located in more than 20 key countries such as Southeast Asia, the Middle East, Central and North Africa, and Central and South America. Overseas service capabilities have been improved. Yuchai is guided by the principle of “professional branding and service creating valueâ€, constantly improving service system and improving service quality. Relying on the service information management system and call center to implement active tracking services and fulfilling service commitments to users, the Bank has established trust management, simplified service processes, accelerated service settlement, achieved rapid service, continuously improved service operation quality, and won users and society. Highly rated. Compared with 2007, service satisfaction increased from 81% to 85% in 2008, and the complaint rate dropped from 2.20% to 1.99%. In the "2008 China Auto Service Brand Star Rating" Awards Ceremony in Beijing, Yuchai was awarded the "China Auto Service Brand" five-star trophy. The granulator machine can make granules from wet powder materials or break down the dry lumpish material, which is widely used by the industries of pharmacy, chemical and foodstuff. By driving of mechanism, the cylinderis swinging to-and-fro to force the target material squeezed from sieveto make out granules or to smash it as granules. This granulation machine is made of stainless steel, in line with GMP standards. Granulator Machine,Pelletizer machine,Pelletizing Machine,Dry Granulator,Granulation Machine JIANGYIN CITY XUAN TENG MACHINERY EQUIPMENT CO.,LTD , https://www.xuantengmachine.com