"Because of dreams, so anxiety. Also, because of anxiety, we can achieve our dreams." On May 11, China's FAW Chairman Xu Liuping expressed his views on "dreams and anxiety" at the 2018 China Blue Book Forum.

China FAW Chairman Xu Liuping

Automotive Industry Dreams and Anxiety

In Xu Liuping’s view, the automobile industry is now in a transitional period of farewell to the old era and toward a new era. In many cases, the problems faced are both problems in the auto industry and social issues. The superposition of double problems leads to more anxiety for car users.

At present, changes in automotive consumers are the fundamental driving force for China and even the changes in the global automotive industry. Consumers in China tend to be younger and younger, and it has become a trend to bring about diversification and change in overall consumption.

At the same time, factors that affect the automotive industry have also become diversified and multidimensional, and there are sometimes contradictions and opposites between each other. In these dimensions, both national economic and industrial policies, as well as investment and technology policies, have become important constraints. The automotive industry has constructed a more complex and more complex equation set than the original, and the solution is more difficult, or the result of the solution is also unstable, and there may be multiple solutions.

"If we use the concept of three-dimensional to understand the current four-dimensional or five-dimensional automobile industry, you will certainly be anxious. You will certainly not understand it."

Specifically, the further expansion of opening up has brought about a new round of cooperation and competition among foreign-funded enterprises, Sino-foreign joint ventures and local companies. The related policies in the new energy field have brought uncertainty to the automotive industry. In the era of smart cars, the automobile industry was reshaped to achieve a strong connection between cars and people, society, and transportation. The extension of the value chain of the automotive industry and the innovation of business models have also brought many different results.

"So I think that the Chinese auto industry is being rewritten, or that we, these people, are being rewritten and remodeled. There are many opportunities and possibilities in this process. Similarly, challenges, problems, and difficulties are also many."

Growing up in anxiety and confusion

Faced with various possibilities and challenges, Xu Liuping believes that the fundamentals of the new era automobile industry must have common bottom line values ​​that “enjoy the entire public”, enjoy the experience of travel and win-win cooperation.

“In this era, any single individual, any organization, any company and unit must be able to independently enjoy this era, and it is impossible to independently own one or even a certain value chain.”

As the current autobots, Xu Liuping proposed to look at the essence and abandon the illusion; face the users and look at the scene; focus on the core, take root in the profession; coordinate the surrounding and rational layout.

After the release of the "China First, World-famous" brand vision and overall strategy at the beginning of this year, Xu Liuping and his team are anxious about how to achieve this goal in advance.

In order to meet consumers' demands for a better life and wonderful travel in the new era, Hongqi will push its established main products to the market by 2020 to allow Chinese consumers to experience and enjoy the red flag. At the same time, create new service concepts for consumers, including free lifetime maintenance and exclusive service being built. In addition, Hongqi is also building a strong ecosystem that supports the concept of Hongqi and supports the needs of consumers throughout the country.

"Anxiety has motivation, and confusion shows that you have thinking power. New age, new dreams, new journeys, surely puzzles and anxiety coexist, and you must grow in anxiety and confusion." Xu Liuping said firmly.