Yuchai's sales growth in the first half of 2013 was higher than the industry level
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In the first half of 2013, Guangxi Yuchai Machinery Co., Ltd. under the concerted efforts of various departments, the company's overall operations were stable, and the engine sales volume achieved a substantial increase with double-digit growth, significantly higher than the industry growth level, and the market share further improved. .
Recently, Yuchai General Manager Wu Qiwei and other company leaders and representatives of the marketing line, representatives of the research and development lines, and the heads of factories and related business departments jointly analyzed and summarized the marketing situation in the first half of the year, and also deployed the marketing work in the second half of the year. , Initiating a total attack on the target of 470,000 units in the year.
Break through multiple market segments
Good management quality lays a solid foundation for accomplishing the company's annual sales target. In the first half of 2013, the growth in sales of the company's engines was mainly due to the overall capture of the achievements of the State Fourth Announcement and market development, and the country's three market demand opportunities before the implementation of the State Fourth were effective. Through special operations, market share was increased.
Trucks showed significant growth in the heavy truck and light truck markets. The growth in truck power sales in the industry was 5.5%, of which truck power growth was significant, increasing by 10%; Yuchai’s growth in truck power was mainly from 6M. The rapid development of the market, such as 6L and gas engines, was higher than the industry.
Gas engines have developed rapidly in the truck and passenger car markets. The market share in the big passenger engine market has remained stable. The market share of medium- and light-duty passenger car engines has further expanded, and the market share of school bus power vehicles has increased significantly. In the first half of 2013, the bus power in the industry was relatively large, and the sales of gas engines and hybrids in the passenger car sector increased at a rapid rate, by 35.8% and 386%, respectively; Yuchai’s advantages in these two markets were relatively clear, and the passenger car power continued to maintain. The industry first, the market share steadily increased.
The number of passenger cars in the country’s four engines has increased significantly and product upgrades have taken shape. The Tongji market has been able to seize the opportunities for upgrading its agricultural machinery, and sales have increased significantly.
In terms of exports, Yuchai’s growth has also become more apparent. Some of the first models have also been used for exports.
Overall, Yuchai has achieved growth in many segments in the first half of the year and is expected to achieve its annual challenge.
Promote linkage system construction
In the second half of the year, under the background that the diesel engine will be switched from Guosan to Guoji and the gas engine will be switched from Guosi to Guowu. Yuchai will focus on responding to product and market emission upgrades, and do a good job in upgrading product technology. Supporting the upgrade work, continue to cultivate the market advantages of diesel engines and gas engines, and at the same time make efforts to expand the market share of traditional advantages of medium-light engines.
At the same time, the marketing work will focus on the verification of the promotion of the market and service system of the Fourth National Product, Gas Engine, and the National Five Product Program. Continue to cooperate with the announcement of the automaker's State IV, promote the matching and sales of heavy machinery products, and introduce light machine new products. In-depth study of market segments, seize market growth opportunities. Continuously improve the service network to meet the development needs of the electronic control service network.
Wu Qiwei asked the marketing staff to do well in the expansion, tracking, and docking of the national four and national five product markets. It is necessary to make the market special work more detailed and better, to put the company’s marketing decisions in place, and to further build and improve the country’s four countries. Machine service network. To achieve the four "obsessive", understand yourself, understand the policy, understand the direction of the development of the main plant, understand the strategies of competitors, and calmly respond to changes in the market.
Wu Qiwei said that although the market situation has improved in the first half of the year, there are indications that the industry may still be in a downturn for the next two or three years and the crisis will still exist. In the second half of the year, Yuchai will strengthen the construction of a linkage system in terms of R&D, production, support, and marketing, and effectively increase Yuchai’s marketing, manufacturing, merchandise, and management capabilities to a higher level.
Sales figures are encouraging
From January to June, Yuchai's total domestic sales of heavy, medium and light trucks totaled 1.55 million, a year-on-year increase of 5.5%. More than 5 meters of passenger cars sold a total of 102,000 vehicles, an increase of 8%; rapid growth of gas tractors, gas passenger cars and hybrid buses is the main factor in the growth of the commercial vehicle market.
Yuchai's main construction machinery products sold 305,000 units, a year-on-year decrease of 1.4%. The demand for the loader industry gradually stabilized, and the market sales volume improved slightly compared with the same period. The excavator market was extremely depressed.
Yuchai's adaptive agricultural machinery industry sold 130,000 vehicles, driven by the rapid growth of the wheat harvester's doubling year-on-year, and the sales of agricultural machinery increased by 29% year-on-year; the ship electricity market decreased by 18% year-on-year, and the market demand was obviously insufficient. In the first half of the year, Yuchai's card, passenger, pass, and shipbuilding industries sold 2.14 million vehicles, an increase of 100,000 vehicles year-on-year.
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