Analysis of Large-scale Production and Marketing Model of CNC Cutting Machine in Guangdong
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In the 30 years of reform and opening up, due to the scale effect, it has made remarkable achievements and made a lot of contributions to society. The Chinese CNC cutting machine industry has developed rapidly in recent years, forming a CNC flame cutting machine, CNC plasma cutting machine, laser cutting machine, and gantry type CNC cutting. Machines, portable CNC cutting machines and other relatively complete industry categories, and formed a large number of unique industrial bases, such as Guangdong's multi-regional CNC cutting machine sales market is particularly prominent. The CNC cutting machine city of Guangdong CNC cutting machine city and Guangdong CNC cutting machine city formed the center of trade activities, gathered together, and produced a strong scale effect, which provided a strong backing for the rapid development of Guangdong. Dongguan Zhenlei Electrical believes that the marketing and development of CNC cutting machine companies need to take into account various value effects, such as the scale effect of the formation of the Pearl River Delta region and the resulting benefits are obvious to all, and some large CNC cutting machine companies Should pay attention to the value brought by the scale effect, which is the only way for the development of CNC cutting machine companies. With the help of the large-scale production and sales model of CNC cutting machines in the Guangdong region, the six-point effect and thinking of the future domestic market, Dongguan Zhenlei Leili, will be summarized. The marketing and development of CNC cutting machine companies need to take into account various value effects, such as the scale effect formed in the Pearl River Delta region and the resulting benefits are obvious to all, and some large CNC cutting machine companies should pay more attention to the scale effect. Value, this is the only way for the development of CNC cutting machine companies. 1. The leading effect leads one step ahead and leads one step by step. Step by step, first, this effect is applicable to the CNC cutting machine market. Under certain circumstances, due to a particular technology or brand leading other companies in the same industry, it will inevitably drive the development of the entire enterprise. For example, CNC cutting machine locks, CNC cutting machine locks in the CNC cutting machine market can be everywhere first, there are brand, no brand, in short, a mixed bag, once a CNC cutting machine locks enterprises have an advanced patented technology, inventions A new product, with this new product on the market and good economic benefits, this leading product will inevitably drive the development of CNC cutting machine locks as a whole, and will take a big step towards the success of the industry. . 2. Lock-in effect When a user moves from one brand of technology to another, it will certainly pay a certain cost for this transfer. When the transfer cost is too high and users lose their feet, the user is locked. When a high-tech product is successfully developed and wins the market, it can easily grasp the future market and take the initiative in fierce competition. This is also applicable in the CNC cutting machine market, first investment, because the cost of CNC cutting machine is too high, will inevitably be daunted by the user, but once this CNC cutting machine products are recognized, then this CNC cutting machine products will inevitably lead the industry To promote the development of the industry. 3. Matthew Effect This is an era where winners take all-or-nothing. Rich people enjoy more resources, money, honors and status, and the poor have nothing. The poorer the poor, the richer the richer. People with many friends will make frequent contacts to make more friends, while those who lack friends will always be alone; those who have a reputation will have more chances to appear, and therefore will be more famous. 4. Gear-effects Large companies do not develop, and once they are developed, small businesses are left behind. The gear effect is also applicable in the CNC cutting machine market. Some large companies have advantages in terms of resources, money, contacts, information, etc. Once they are developed, they will surely take a big step. The small companies will have capital, talent, information, etc. Resource-constrained development is slow and even stalled. Such large companies have increasingly surpassed small businesses in the industry and have gradually become industry leaders. 5. The more agglomeration effects are those companies with outstanding performance and sufficient funds, the more banks want to give it to them, which is the effect of capital accumulation. Under the financial crisis, some large-scale CNC cutting machine companies have outstanding performance. Once there is a financial problem, no matter whether it is through the bank or other companies' shares, it will correspondingly alleviate the current predicament, and will inevitably make it easier to gather funds; some small CNC cutting machine companies once It is almost impossible to meet the funding problem. Chinalco’s $19.5 billion investment in Rio Tinto and the highest record of overseas investment by Chinese companies were again refreshed by Chinalco. Although Chinalco purchased Rio Tinto's UK 12 shares for US$14.05 billion on February 1, 2008, it has become the biggest loss of overseas investment by Chinese companies so far. Apart from other complicated factors, no one can deny that Chinalco has taken a fancy to the fact that Rio Tinto is one of the world’s three largest iron ore giants. The famous students are already out. Chinalco’s risk of losing everything is solemn. Shares Rio Tinto. The better the performance, the easier it will be to congregate funds. 6. Scale effect When the enterprise's production reaches or exceeds the break-even point, it will form economies of scale. Because any production is costful, it generally includes both fixed and variable costs. To achieve profitability, the sales revenue must be greater than the production cost, and the fixed costs among them are constant, so the more production, the less the fixed costs allocated to a single product and the more profitable.
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