After the auto market continues to develop, the role played by dealers is increasingly important. Because it is impossible for auto electronics manufacturers to establish a lot of distribution stores, small shops are not likely to go to manufacturers themselves to purchase goods, and dealers can properly act as bridges between manufacturers and shops, and provide a sales terminal platform for manufacturers and shops.

However, due to the “money shortage” that occurred during the middle of the year, coupled with the “Double Eleventh” shopping festival, automotive electronics products have developed in the area of e-commerce . At present, the automotive electronics industry encounters various difficulties in the distribution model, such as high inventory pressure, increased channel construction costs, and increased purchase expectations. The recent “Double Twelve” price war has also attracted the attention of the industry. Everyone wants to share a share. Will the future development of automotive electronics products be hampered by the vigorous development of e-commerce? Below I will briefly discuss for you.

Expanding channels and taking care of online E-commerce The automotive electronics industry is busy!

The development of channels to second- and third-tier cities is the biggest incentive for the development of e-commerce.

Industry stakeholders and related data have shown that the automotive electronics market in the third and fourth line is more promising. But in fact, when many automotive electronics companies extended their channels to these markets, they found that the sinking of channels is a trend, but its development is not as simple as it seems.

First, the cost of land use and labor increases. Talent is the problem that enterprises need to face in the construction of channels. The implementation of e-commerce , because it can achieve remote and standardized sales; second is the pressure of inventory. If the three or four-tier cities market simply follows the channel distribution model of first-tier cities, it will only bring about a huge psychological gap – because there will be a clear gap in sales. Therefore, manufacturers will have the impulse to change the business model, and the development of e-commerce can effectively save the cost of channel construction.

Limited brand winds force electric business development

Many people think that the license restriction policy has little impact on the auto aftermarket. In fact, the license restriction trend has an indirect impact on the electronic commercialization of automotive electronic products. After the implementation of the restriction, the important growth points of the second-hand car market in the future will also show increasing demand for transactions in different places. This will also create objective conditions for the development of e-commerce. At the same time, it indirectly opens up a vast blue ocean for the development of e-commerce in the automotive aftermarket.

Different from other industry channels, the situation of manufacturers and checkers, automotive electronics industry is a manufacturer of checks and balance channels. In fact, it is this positional difference that has led to a number of chronic diseases such as the current high dealer inventory in the automotive electronics industry. Experts said that the use of e-commerce to make channels to strengthen the power of distributors will also be enhanced, and improve the current non-equivalence with the manufacturers.

More and more companies are conducting e-commerce exploration

According to statistics, Tmall currently has 50,000 brands and 70,000 businesses, bringing together many high-quality consumers. With the deepening of platform cooperation, future consumers will decide on the C2B model of automotive electronic products, car hardware configuration, and on-demand production of manufacturers. It will also emerge on the Tmall car platform, which will revolutionize the automotive industry and make the car into a real Online shopping era. The data shows that from 2009 to now, the overall sales of the Tmall platform automotive electronics category increased at an average annual rate of 400 percent.

More and more automotive electronics companies are involved in e-commerce. This is because the benefits that automotive electronics manufacturers use to make use of e-commerce are twofold: one is to increase the level of service to customers, and the other is to reduce the operating costs of companies. The first step in the implementation of supply chain management is to achieve the communication and sharing of information between suppliers and retailers, and within the company, so that the customer’s demand information can be quickly passed to the manufacturer’s hands, making the supply chain Each link can respond quickly to changes in customer demand, thereby maximizing customer satisfaction. Due to changes in the way information is communicated, changes in trading methods and trading processes have resulted, which has greatly shortened the trading cycle, reduced the inventory of each link in the supply chain, reduced waste, and reduced business operating costs. Although the concept of automotive e-commerce is the same for all automotive companies, each company will implement its own supply chain management in different ways; the diversity of this change is due to buyers and sellers according to the market and customers. Demand is determined by the respective supply and demand relationships.

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