· July car loan turnover increased by 9%, car finance is breeding new blue sea

The past and present of the car loan business In fact, car loan is not a new product, but with the spread and development of Internet finance, once again focused on the focus of products, the p2p industry learns from the operation mode of the car loan business, and gradually cultivated, A large number of Internet car loan products were launched.
According to industry insiders, when the loan industry in China emerged, the most frequent lending transactions were pawn shops. Among the total amount of various loan transactions in pawn shops, real estate and automobiles are the most important sources of business for the loan business. The loan business accounts for more than 80% of the total, of which the ratio of housing and car business is 4:1. The proportion of business has reached 2:3.
Entering the era of rapid development of Internet finance, auto mortgage loans have been favored by many P2P platforms because of their risk control, ease of handling, and ease of operation. P2p has steadily followed the development line of car loan products in previous lending transactions and became the successor of the new era car loan service.
The bottlenecks and opportunities of p2p car loan service development statistics show that in the process of car loan business development, in 2012, there were some factors such as small amount of car loan industry, high interest rate and difficult disposal, which led to the gradual business of the business. Shrinking, and even many companies have seen a reduction in department and personnel.
Liu Feng, CEO of Heli Loan, said that the main reason for this phenomenon is that the trend of segmentation of the online car loan industry is not obvious. As a segment of online lending, the amount of car loan targets is small and relatively scattered, which makes many businesses develop speed. Slow, there was a problem when the links were connected.
After 2014, under the opportunity of China's "Internet" era, under the support and promotion of the country, P2P and other online financial platforms have been comprehensively developed, and the number of financial platforms related to Internet loans has increased, which has promoted the rapid development of the industry. , speeding up the process of segmentation of its business by various platforms. Online car loan service has once again been pushed to the forefront.
Car loans re-emerged in the rivers and lakes. According to data from the online loan homes, the sales volume of 24 car loan platforms in July was 10.199 billion yuan, up 9.21% from the previous month. The loan balance was 24.94 billion yuan, up 8.43% from the previous month. For the July car loan data, some industry experts believe that the flexibility of car loans will make it a high-quality asset in the Internet finance industry, and is expected to become a core sector in the online lending industry.
For any industry, if there are certain crises in the market, it will have an impact on the industry, leading to changes in the mentality of practitioners. However, the market crisis does not stop the new rise of the entire industry. Liu Feng said that with the increase in car ownership and the experience of mature markets at home and abroad, it is expected that there will still be a large upside in the market share of the late car loan market.
Shen Fan, the CEO of Money Management, believes that with the booming auto finance, from the Internet financial platform to the existing financial institutions and even the automobile industry chain, auto finance is being laid out, causing the market to face saturation. To win in a fierce market, auto finance service platforms need to explore differentiated competitive advantages.
In the development of the financial lending industry, as the country's policy and support for the Internet financial industry increase, the entire industry will develop in a healthy direction. Good car loan transaction data in July may become a new starting point for the industry, and future car loans are expected to become a new blue ocean.

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