As we all know, the development history of China's LED has been for decades, the market is already relatively mature, but due to lower market barriers, more and more small and medium-sized enterprises have entered the industry, and market competition has become increasingly fierce. Led display companies have many problems such as price wars, product plagiarism, and so on, which to some extent inhibited the sound development of the industry. So, in this case, transparent LED display manufacturers go from here?
In the era of “customer-oriented†market economy competition, more and more screen companies have begun to maintain such “tacit understandingâ€. To achieve long-term development, the first step is to form economies of scale, because only the current industry situation is perfect. The industrial production chain can make the scale effect reduce the production cost of products and increase the cost-effectiveness of products so as to better protect the interests of customers. Followed by the accumulation of experience in production and construction. Screen enterprises need to stand at the height of the industry according to the needs of different customers, do some application integration on their own product R&D, and production equipment, and at the same time insist on customer demand-oriented, and constantly improve the production process, so as to better meet the needs of different customers. Diversified needs. Especially for small and medium-sized screen enterprises that have no scale and strength in the industry, understanding and analyzing their target customers and their accurate market positioning are crucial in the future development. The following Xiao Bian and everyone together to discuss how companies do market positioning problems.
First, determine your own customer type this need not elaborate, to understand whether your customer is civilian or commercial? Is it a distributor or a wholesaler or an agent or an engineer? Is it export or domestic sale? The basic situation is the first step in market work and it is also a necessary prerequisite.
Second, market differentiation of customer service market Differentiation refers to the product sales conditions, sales environment and other specific market operation factors and differences, including sales price differences, channel differences, service differentiation. Price difference: Generally speaking, for international markets, European and American customers can accept high prices, and Middle East customers can accept low prices. According to the characteristics of the target market, the company's own conditions are whether to take a high price or a low-cost route. Channel differences: In terms of specific channel construction, the current channel development of LED display manufacturers is different, and the channels are different. , direct sales, distribution are not the same, screen companies need to be based on their own characteristics and advantages, to take the appropriate sales channels, you can get twice the result with half the effort; service differentiation: transparent LED display industry services in the product after-sales service, its services The pros and cons of quality directly affect the follow-up cooperation and even the brand image of screen companies. In the homogenous product competition, unique services will win the trust of customers. Finally, according to the type and characteristics of your company, you can determine which types of customers are suitable for you.
Third, product positioning is the simplest and crude product positioning: is it high-end? Middle? Low end? Usually based on the corresponding price, sales to the corresponding economic strength of the customer; slightly more refined product positioning: first confirm the product is suitable for use in what areas, which markets, in the corresponding market promotion, this product positioning is also in line with the industry industry screen Differentiated market strategies for enterprises; guided product positioning: What are the advantages of products? Including price competitiveness, quality is stable, new product research and development capabilities, whether there is related certification or certificate, whether there are local agents for after-sales maintenance and so on. From the analysis of the overall advantages of the product, this approach is conducive to screen enterprises in the market to seize the initiative, and use their own professional advantages to make the most correct guidance for customers.
In the intensely competitive LED display market, transparent led display manufacturers must always implement the “customer demand-oriented†market guidelines, and do a good job in accurately positioning the market, product positioning, what products the market needs, what products customers need, We research and develop, produce, and create products. Adhere to customer demand-oriented, we can be invincible in the market!
Dioctyl Adipate
Dioctyl Adipate is one of the most extensively used plasticizers in plastics/rubber processing. It has comprehensive properties, such as high plasticizing efficiency, low volatility, UV-resisting property, water-extracting proof, cold-resisting property, and also of good softness and electric property.
Chemical properties:
A colorless, transparent, oily liquid with a slight odor. Do not dissolve in water, soluble in organic solvents such as ethanol, ether, acetone, acetic ACID.
Usage:
Used as an excellent cold-resistant Plasticizer for polyvinyl chloride, which can impart excellent low-temperature softness to products.
1.Insoluble in water, soluble in methanol, ethanol, ethyl ether, acetone, acetic acid, chloroform, ethyl acetate, petrol, toluene, mineral oil, vegetable oil and other organic solvents, slightly soluble in ethylene glycol.
2.As cold plasticizer, it can be usedc in polyvinyl chloride, polyethylene copolymer , polystyrene, cellulose nitrate, ethyl cellulose and synthetic rubber as an typical cold plasticizer,with high efficiency, small heat discoloration; it can give product a good softness at low temperature and light fastness