On November 20, 2011, Changan Peugeot Citroën (CAPSA) was officially established in Shenzhen. This is the third joint venture established by PSA Peugeot Citroën Group in China. Its first joint venture, Guangzhou Peugeot (1985-1997), was seen by the industry as a failure case for the early joint venture project of the Chinese automobile industry. Although the second joint venture company, Shenlong Motors Co., Ltd., had a slightly lower sales and brand influence than the international joint ventures of Volkswagen, GM, Nissan, and Toyota in China, the overall operation was good. It is the two major PSA brands in China. The main force laid by influence.

Let's take a look at sales of PSA-made cars in recent years, namely Shenlong Motor Company.

Overall sales: In 08 and 09, the annual turnover of PSA-made cars exceeded 200,000 for the first time in 2006, and this year's sales volume increased by 43.4% to 201,300 units. The previous year (2005), its sales also achieved an increase of 57.5%.

In 2007, its sales growth slowed to 2.9%; in 2008, it decreased by 14.1% to 200,000 or less (177,100 units). These two years of poor sales, with the aging of most of the old models, new models have just been related. In 2008, it listed three new cars - the Peugeot 207 sedan, the Peugeot 307 hatchback and the Citroen Sega hatchback. However, the sales of these new vehicles are still climbing. In addition to the 75.5% increase in sales of Elysees, the old models had a double-digit decline, especially for the Beverly, Sarah Picasso, Arc de Triomphe, C2 and Peugeot brands under the Citroen brand. Decline.

Although sales fell in 2008, this year is a key year for PSA's strategic adjustment to China. In this year, Shenlong Motor Co., Ltd. officially launched the “Yongpeng Plan 2010.” At the same time, some of Dongfeng Citroen’s Ministry of Commerce moved to Shanghai, laying the foundation for the future promotion of the Citroen brand's marketing capabilities.

In 2009, although the sales of Fukang, Sarah Picasso, Triumph, C2, and 206 still had double-digit declines, other models, especially new car sales in 2008, had a high growth. In 2009, the sales volume of the 307 hatchback increased by 28.2% to 22,000 units. The sales volume of the Sega hatchback increased by 791.7% to 71,800 units. The sales volume of the 207 sedan also increased by 1498.6% to 22,500 units. Each of the three vehicles has a version with a displacement of 1.6L or less. These smaller-displacement versions are also the fastest growing sales of the three vehicles. It can be seen that the country’s purchase tax incentives for the year have increased sales. The promotion effect. In addition, after Dongfeng Citroen's Ministry of Commerce moved eastward, Dongfeng Citroen released a new brand identity in 2009, and announced a new brand proposition "Créative Technologie" based on Citroen's global brand slogans. Some more creative and influential marketing activities, trying to promote its brand "return to the high end." These efforts have resulted in an increase in its brand image, which is one of the reasons why Sega and C5, which was listed at the end of the year, achieved higher sales.

In the end, sales of PSA-made cars increased by 51.6% to 270,000 units in 2009, and further increased by 38.3% to 373,400 units in 2010. From January to October of 2011, under the condition that the sales volume of narrow passenger cars in China only increased by 9.7%, its sales volume still increased by 11.4% year-on-year to 325,400 vehicles.

Brands: Citroen and Peugeot Sales June 4th From the global sales perspective, PSA Group's Peugeot brand has a higher sales volume than the Citroen brand, and in China, until now, the Citroen brand is higher than the Peugeot brand. After the failure of the Peugeot project in Guangzhou, the first and the major domestic models of the Shenlong Automobile were related to the Citroen brand.

Before 2006, only one of the PSA-made models was the Peugeot brand (that is, the Peugeot 307 sedan), and the others were Citroen brand. In 2004 and 2005, the Citroen brand accounted for 87.3% and 71.2% of the total sales of PSA-made cars. The Peugeot brand only accounted for 12.7% and 28.8%. In 2006 and beyond, Peugeot brands such as 206, 207 hatchbacks, hatchbacks, 307 hatchbacks, 408, and 508 were listed one after another. From 2006, Citroen brand sales accounted for 55% -60% of this interval, the formation of Citroen and Peugeot sales 64 4 open pattern.

The highest-selling model: The models produced by Fukang to 307, Elysee and SEGA PSA in China are mainly Class A (compact) and Class A0 (small), while the Class B (middle and senior) are only 2009. The Citroen C5, which was launched at the end of the year, and the Peugeot 508, which was just launched this year. The highest-selling model has always been the A-Class.

As one of the earliest domestic models of Shenlong Motors, Fukang remained its highest-selling model until 2005. In 2006, the 307 sedan replaced it: The 307 sedan sold 51,800 vehicles, which exceeded the 50,700 vehicles of the company. In 2007, the domestic car with the highest PSA sales was still the 307 three-box, with sales of 63,700; the second to fifth sales were Elysee (3.14 million), Triumph (3.13 million), and 206 (28,600 ) and Fukang (28,000 vehicles).

In 2008, Elysee sold 53,200 vehicles, replacing the 307 sedan and becoming the highest-priced domestic car with PSA sales. The second-to-fifth models sold in the year were the 307, the 307, the Triumph and the 206. In 2009, the Elysee was still the highest-selling model with sales of 75,400 units, while the second-selling model was the Sega (including hatchback and The sedan, the same below) has sold 71,800 vehicles. The third to fifth models sold are the 307 three-box, 207 three-box and 307 two-box.

In 2010, the sales of Sega reached 106,400, becoming the highest domestic sales of PSA; the second to fifth sales were Elysee, 408, 307 and C5. The sales volume of Class B car C5 reached 35,000 in 2010.

In January-October 2011, Sega was still the highest-selling model. In the first ten months, it sold a total of 96,300 vehicles, including 81,900 Sega sedan and 14,400 Sega hatchbacks; the second to fifth sales were Elysees. 5.38 million), 408 (46,500), C5 (28,200) and 207 three-box (23,300). C5 became the fourth-largest model in its sales in October. The Peugeot 508 sold 10.06 million vehicles since its IPO in July this year.